Playtech announces expansion of Solaya Group partnership as exclusive bingo provider 

 22.05.26 – Playtech today announced the expansion of its partnership with Solaya Group, becoming the exclusive Bingo provider for the operator’s UK-facing Zebra Bingo, Bingostars and Peachy Games brands. 

The partnership, first established in 2024 through the delivery of our Casino content, continues to grow. After the successful launch of Zebra Bingo onto Playtech’s iBingo platform last year, the recent migrations of Bingostars and Peachy Games further strengthen the collaboration.

This expansion reinforces Playtech’s leadership in the UK Bingo market, while providing Solaya Group with seamless access to Playtech’s network, including access to the largest B2B bingo liquidity pool and a wide range of popular networked rooms familiar to UK players. Both teams are working closely to tailor the product offering to Solaya Group’s extensive UK player base.

Campaign activities are already underway, leveraging the strength of Playtech’s network and content, with guidance from Playtech’s dedicated network management team to support Solaya Group’s continued growth.

Marat Koss, Chief Interactive Gaming Officer at Playtech, stated: “Solaya Group is a fantastic addition to the Playtech Bingo network. Our partnership began in 2024, and we’re proud to be expanding it into the Bingo vertical. Playtech remains committed to delivering a first‑class bingo experience, and Solaya Group’s players will now benefit from a wide range of engaging content, games, and prizes.” 

Ed Pellant, Head of Commercial Partnerships and Delivery at Solaya Group, added: “Successfully migrating all three of our new bingo brands on to Playtech’s next-generation iBingo represents a significant milestone for Solaya Group. An elite array of bingo games has been a staple of our offering for years and we are excited to build on that with a partner as established as Playtech.”