eGR: Technology, the regulators and the player journey

The article explores if adopting machine learning and AI could help operators monitor and police customer journeys under increasing regulatory pressure.

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Summary:
This article examines how regulators and operators are turning to AI and machine learning to improve player protection and compliance in the face of increasing scrutiny.

Highlights:

• Regulatory pressure is rising across Europe, prompting a shift toward tech-driven solutions.
• The UK Gambling Commission supports using AI to personalize interventions and reduce gambling harm.
• BetBuddy and other RegTech tools help segment players and align RG efforts with marketing strategies.
• Key focus areas include adtech for underage protection, affordability checks, and the single customer view.
• Affordability tools like TransUnion’s real-time financial assessments are gaining traction.
• The single customer view is seen as a potential “silver bullet” but requires regulatory cooperation and data privacy safeguards.
• Companies like Mindway AI are exploring neuroscience-based tools to reduce impulsivity and predict problem behavior.

The article presents a cautiously optimistic view of technology’s role in reshaping the player journey and regulatory compliance. To explore the full conversation and insights, please refer to the original article.