Commitments

One of the most significant contributions Playtech can make to the gambling industry and society, is the provision of technology to advance safer gambling and player protection. Through our safer gambling technology solutions, we are helping operators and the industry strengthen player protection measures and create a safer gambling experience.

Pioneering safer gambling solutions has always been a vital area for Playtech – and the sector it operates in – and will only become more important in the years ahead as we work to:

  • Expand the portfolio of safer gambling technology, tools and solutions.
  • Harness investment in R&D to advance the next generation of safer solutions.
  • Strengthen operational safer gambling standards and technology across our operations.
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Safer Gambling Technology Solutions

BetBuddy

Playtech’s flagship safer gambling technology product is BetBuddy, an artificial intelligence powered solution that uses behavioural monitoring and predictive risk modelling to detect problematic play early. By enabling the use of automated nudging tools, BetBuddy guides users towards safer habits.

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Safer Gambling Technology Solutions
Safer Gambling Research and Stakeholder Collaboration

Safer Gambling Research and Stakeholder Collaboration

Our research programme focuses on better understanding how our products and services support safer gambling, shares our insights and experience and encourages further research and analysis by others. We have published a range of industry research briefings across a wide range of topics including product risk, bonus offers, risk identification and explanation, and AI governance and accountability.

Partnerships  – Playtech is collaborating with a wide range of academic, industry and charity partners to advance and strengthen safer gambling research, education and treatment.

Safer Gambling Research

Safer Gambling Standards and Certification

In 2021, Playtech was the first company to achieve the GamCare B2B Safer Gambling Standard. GamCare is the UK’s leading provider of information, advice and support for anyone affected by problem gambling.

In 2023, Playtech undertook a further review of the business against this standard, extended the scope of the audit to all our product verticals and was awarded the Advanced Level Three of the standard – the highest possible level of award.

However, in 2024 GamCare decided to cease operating it’s B2C and B2B Safer Gambling Standards and Playtech’s accreditation expired at the end of 2024 – see https://www.gamcare.org.uk/news-and-blog/news/an-update-on-gamcares-safer-gambling-standard/

Safer Gambling Standards and Certification

Learn more about our commitments and progress on sustainability

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