Responsible Gambling: Consumer Insights and Trends in Latin America – 3rd Edition

26 February 2025 – As part of its ongoing effort to understand the evolving trends in Latin America’s online gambling market, Playtech has partnered with Broadminded to conduct comprehensive surveys. This third edition of the report delves deeper into key markets in the region, providing a richer perspective on player behaviour and preferences.

The survey involved 2,500 individuals of legal gambling age from Brazil, Argentina, Colombia, Peru, and Chile. The targeted questions aimed to explore responsible gambling practices, player concerns, and the role of technology in enhancing player protection.

The findings offer valuable insights into players’ understanding of gambling, their betting habits, game preferences, and spending patterns. By addressing their main concerns, the report emphasises the importance of responsible gambling and regulatory issues, providing operators with actionable insights. The report also highlights effective communication channels and the roles of companies and governments in ensuring a responsible gambling environment.

Playtech remains dedicated to promoting a safe, engaging and entertaining betting and gaming experience. Across all markets, including regulated or regulating jurisdictions, the importance of safer gambling continues to be a key topic for the sector. Through Playtech Protect, the company is delivering technological solutions to help its partners improve safeguards as well as collaborate with academics, non-profit organisations, customers and think tanks to further develop and advance the delivery of safer gambling solutions and standards.


Mor Weizer, CEO at Playtech, said,“We are delighted to release our third report on ‘Responsible Gambling: Consumer Insights and Trends in Latin America’. We launched the first edition of this survey and research in 2020 with the aim of gaining a deeper understanding of the region’s specific needs and challenges, as the online gambling sector grows in maturity and regulation.

We commissioned this research to support the wider industry, understand and meet evolving stakeholder expectations, and help build a sustainable sector in the region over the long term. This report provides insights into online gambling markets across Latin America, highlighting local nuances from country to country. It details key trends shaping the industry in major markets, with data gathered from over 2,500 individuals of legal gambling age in Brazil, Argentina, Colombia, Peru, and Chile.

2025 is set to be an exciting year for Latin America, with Brazil and Peru officially launching online regulations. Brazil, in particular, is set to become one of the world’s largest and fastest-growing regulated online gambling markets. I am excited about Playtech’s role as a technology partner, contributing to the sustainable growth of the online entertainment sector. 

Markets like Brazil and Peru present significant and exciting opportunities for growth and innovation in the online gambling sector. By sharing these insights and fostering knowledge exchange within the industry, Playtech aims to support the long-term success of the sector in Latin America, while also promoting a more responsible and consumer-focused gambling environment in regulating markets within the region.

We hope that the third edition of this research continues to provide operators, regulators, policymakers and the industry at large with practical insights to support a safe, sustainable online entertainment sector in the region.”


View the full report here.

Press Inquiries:
Playtech: Manpreet.dhillon@playtech.com
Sherlock Communications (LATAM): playtech@sherlockcomms.com