Our four pillars of content strategy – Signature (individual style of the studio), Reach (relevance to market), Reliability (stable games and publication dates) and Value (largest jackpots, bonusing tools, engagement tools) – allows us to deliver bespoke titles across a wide range of territories. Our content is backed by industry-leading CRM (Engagement Center) and player management tools, empowering operators to create a fully tailored experience.
Playtech has secured licensing agreements with major film and TV studios and international brand owners to create a wide selection of branded slot games. Agreements with major worldwide TV and film studios include AMC, Paramount, MGM and Warner Bros. Delivering premium branded titles including The Walking Dead™, Gladiator™, The Mummy™, Rocky™, Gold Rush™, Breaking Bad™ and many more to come! Fantastic opportunity for casino slot brands.
Why Playtech Casino
Player segmentation
Engagement and loyalty management systems
Fully native, customisable
Casino App and games
Seamless experience
Across all channels and devices
Stable game content
Delivered regularly, without delay
Over 60+ new releases
Every year
Content configuration
Capabilities for a versatile enhanced experience
Age of the Gods™ – built around the timeless themes of Greek and Roman mythology, this award-winning suite has been a top performer for Playtech since 2016. Whilst individual games within the series vary in volatility and complexity, creating an appeal to a wide range of players, a consistent theme is at the core, with the opportunity to win one of four jackpots (subject to territory regulation) in any game. The brand has since been expanded across several verticals, including Live Casino, iPoker and Online Bingo, creating a clear opportunity for cross-sell and long-term brand loyalty.
Since launching in 2019, the Fire Blaze™ suite has grown into one of Playtech’s most popular brands, with games such as Blue Wizard™ and Sky Queen™ topping charts across Europe.
To build on these strong results, Playtech has developed three new sister brands – Mega Fire Blaze™, Fire Blaze Golden™ and the latest addition, Fire Blaze Quattro™ – which feature innovative variations on the core Hold and Respin concept, with the original games rebranded as Fire Blaze™ Classics to give each brand a distinct identity.
The Collect ‘Em™ suite is built around an innovative mechanic, where a special main game symbol both awards on-reel cash prizes and determines the number of Free Games. Each game in the suite also has its distinct feature, creating a sense of anticipation around new releases and encouraging players to try them all.
In addition to classic slot themes such as ancient culture, the Collect ‘Em™ suite features seasonal themed titles and branded slots – Breaking Bad™: Collect ‘Em & Link™, creating the perfect opportunity to engage fans of the show with the Collect ‘Em mechanic.
Our jackpot network features over 80 games. Additionally, Playtech’s innovative jackpot functionality, such as our Age of the Gods™ jackpot – the first jackpot in the industry available across multiple verticals – creates a point of differentiation and can be an excellent marketing opportunity.
In addition to Free Spins, Playtech offers a range of innovative features to encourage player engagement, giving operators a wide range of options for marketing campaigns. Key tools include:
INDUSTRY-LEADING OFFERING
Playtech Origins is a true pioneer of online gaming content creation, with a track record of producing some of the most famous, successful and innovative games in the market for more than a decade. With a diverse mix of expert games designers in worldwide locations including Gibraltar, Estonia, Ukraine, Israel and Bulgaria, Origins is the creative power behind some of Playtech’s most popular games and games suites. Working in partnership with major brand owners such as Warner Bros Discovery, AMC amongst many others, Origins has designed some of Playtech’s leading branded content suites, including Breaking Bad™: Cash Collect & Link, Gold Rush™: Cash Collect, The Walking Dead™ plus top-performing original content.
Rarestone is the newest addition to the Playtech studios family. Founded by veterans of major players in the industry, this Australian-based studio is built on a passion for developing games with global appeal. Working on the principle that the best game designers are game players, Rarestone focuses on maths-led development to create titles tailored to seasoned players. Key releases from Rarestone include the Fire Blaze series – a suite of ancient culture-themed games all linked by an exciting ‘Hold and Respin’ feature, offering players a chance to win four in-game jackpots.
Founded in 2002, leading games studio Ash Gaming was acquired by Playtech in 2011, producing some of the group’s most popular titles since. Operating on a maths-first design model, Ash Gaming combines unique back-end models and feature sets with engaging themes and striking graphics, delivering a wide range of high-quality, smash hit games.
Based in Lichfield, UK, Psiclone Games was founded in 2007 and acquired by Playtech in 2014. Specialising in retail markets, Psiclone focuses on producing unique and engaging high-quality slot titles, including the famous Fairground Fortunes. Striving for excellence at all times, Psiclone Games has established a first-class reputation within the industry for its fresh approach to slot design and player engagement.
Based in Australia, Playtech’s Reel Web games studio is led by some of the industry’s most experienced hands-on professionals, with a 20-year track record across online and retail casino gaming. Reel Web’s approach to game design combines a focus on mathematics and mechanics as ‘building blocks’ of gameplay with innovative, engaging graphics and themes. With a strong background in game design and development, the Reel Web team has the diversity of experience and skills to deliver both market-specific content and games with global appeal.
Hailing from the heart of Bulgaria, Logic Labs is home to a global team with a rich understanding of Eastern European markets. The team at Logic Labs puts their scientific approach to game design and deep pool of knowledge within the casino industry to the test, delivering a wide range of high-quality casino games. Innovation, fun, excellence and player satisfaction drive the logic of Logic Labs’ games.
Established in Brisbane, Australia in 1997, Eyecon is a leading game studio that develops slots and table games for real money online gambling and free-to-play social markets. Acquired by Playtech in 2017, its portfolio of more than 70 leading titles includes the hugely popular Fluffy Favourites. Eyecon has a team of more than 40 staff with a wealth of industry experience based in Brisbane, Malta and the Channel Islands.
Acquired by Playtech in 2016, Quickspin is a Swedish game studio that develops innovative video slots for real money online gambling and free to play social markets. Quickspin’s mission is to cause a market-changing shift in quality and innovation through its games. Its 60-strong team of gaming industry veterans are all passionate about gaming, with the philosophy that the games they create are games they as players would love to play.
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