Playtech Protect
Playtech People
Playtech Planet
Playtech Partners
London, January 30 2020 – Playtech, the world’s leading gambling technology company, has been named the Casino Platform Provider of the Year at the EGR Nordics Awards 2020, celebrating the most successful and innovative online gaming companies operating in the Nordics region.
At a key point in the growth and regulatory development of markets across the region, the EGR Nordic awards recognise commercial success, game-changing innovation and leading customer service amongst operators and service providers alike.
Playtech beat strong competition to claim the coveted Casino Platform Provider award, recognising the versatility, adaptability and scalability of the company’s IMS player management platform. Built around omni-channel player management via single account and wallet, IMS gives operators the power to optimise marketing spend, maximise cross-sell and drive safer gambling initiatives.
Key developments with and additions to IMS during the judging period include:
- The launch of the Playtech Engagement Centre, incorporating Player Journey – a journey creation tool designed to guide players towards specific goals and optimise their experience.
- The full integration of BetBuddy – an industry-leading safer gambling platform built around machine learning, powering real-time, in-game interactions with players.
- The MultiCheck Verification Gateway service, providing access to multiple verification specialists in a single request.
Shimon Akad, Chief Operating Officer at Playtech, comments: “A year after the full regulation of the Swedish market, the Nordics region continues to offer strong potential for growth and development, so we’re delighted to be recognised by the EGR Nordics Awards panel. IMS is seamlessly configurable to support any regulated market requirements, making it the ideal platform for operators looking to adapt to new regions and expand internationally. With a strong focus on data-driven player engagement and interaction, we’re confident IMS will continue to help our partners grow and thrive within the Nordics and beyond”.
