Playtech Games Marketplace partners with industry leading content providers

London, January 28 2020– Playtech, the world’s leading gambling technology company, today announces the integration of Quickspin, Eyecon and other leading content providers into the Playtech Games Marketplace platform. The agreements with some of the largest content providers in the industry will enhance the offering of Playtech Games Marketplace for its customers, while also significantly expanding the scale and reach of the gaming content.

The partnerships will enable content providers to deliver their games through the Playtech Games Marketplace, via the Playtech Open Platform, significantly benefiting from Playtech’s scale and distribution network by gaining exposure to its customers. Through the Playtech Games Marketplace, licensees are provided with a single, unified platform for content discovery, configuration and insight.

Bonusing technologies will be a key aspect of these ongoing partnerships, which seek to build an integration which is compelling both to Playtech customers and their player base. As well as being able to configure the third-party content, customers will be able to apply the rich functionality of IMS bonusing, and the wider Engagement Centre capabilities, to the content, creating a stronger and more unified engagement experience for its players.

Anthony Evans, VP of Product Strategy at Playtech, said: “Playtech’s scale and distribution is a powerful offering for potential partners. But more importantly, this is a great example of how we can collaborate with the industry’s leading content providers to create an offering with significant mutual benefits. While these content providers gain greater exposure, we know our customers will love the expanded content offering now available to them. Playtech Games Marketplace is fast becoming the industry’s home for great content, emphasising Playtech’s wider role as the essential infrastructure of the industry.”