Gaming Intelligence: BetBuddy Discusses Proactive RG Strategies

BetBuddy is featured discussing proactive responsible gambling strategies in light of UK Gambling Commission expectations.

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This article outlines how operators can use data proactively to meet regulatory expectations and improve responsible gambling outcomes.

Highlights:

• The UK Gambling Commission expects operators to use data for RG as effectively as they do for commercial purposes.
• Proactive RG means integrating harm prevention into all aspects of operations, not just marketing or compliance.
• Machine learning can help identify moderate-risk players, not just those at the extreme end of the risk spectrum.
• Personalized messaging and behavioral comparisons can influence player behavior and reduce harm.
• A case study from Ontario Lottery (OLG) showed that 24% of players who engaged with RG tools moderated their behavior.
• Randomized Control Trials (RCTs) are encouraged to evaluate the effectiveness of RG interventions.
• The industry must move beyond generic messaging and adopt a customer-centric approach to RG.

The article advocates for a shift from reactive to proactive RG, using data and behavioral science to support players more effectively. To explore the full conversation and insights, please refer to the original article.