Datanami: Using Big Data Analytics to Fight Gambling Addiction

The article discusses BetBuddy’s technical approach and implementation of its machine learning solution using the H2O.ai platform.

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This article details how BetBuddy uses machine learning and big data to detect and prevent gambling addiction in real time.

Highlights:

• BetBuddy’s PowerCrunch software calculates risk scores and sends personalized messages to at-risk players.
• The system uses a three-tier model: exhibited, declared, and inferred behavior.
• Collaboration with City University London improved prediction accuracy to 87% using random forest algorithms.
• H2O’s machine learning platform helped operationalize the models into production.
• Ontario Lottery found the software helpful, with 90% of users reporting positive experiences.

The article underscores the potential of data science to make gambling safer without alienating the majority of players. To explore the full conversation and insights, please refer to the original article.