Big Data Interview with BetBuddy Founder and CEO

BetBuddy CEO discusses the gaming industry, analytics, consumer protection and entrepreneurship.

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Simo Dragicevic shares the journey of founding BetBuddy, a gaming software company focused on data analytics and consumer protection in gambling. The company uses scientific research and big data to identify at-risk behaviors and promote safer, more personalized gaming experiences.

Key Insights:

• Company Focus:
  BetBuddy applies behavioral analytics to help gaming companies understand player behavior and predict gambling-related harm. The goal is to support entertainment-focused, responsible gaming.
• Target Market:
  Regulated gaming operators and government lotteries are key clients. As regulators increasingly require data-driven consumer protection, interest from commercial operators is growing.
• Growth Outlook:
  After years of academic and product R&D, BetBuddy is expanding across Europe and North America. The company is fundraising to build new analytics products, positioning data as the next competitive advantage in gaming.
• Recognition:
  BetBuddy won the Association of MBAs Entrepreneurial Venture Award, competing against ventures from over 200 top business schools globally.
• Support from Cass Business School:
  The Peter Cullum Centre for Entrepreneurship provided valuable networking, fundraising support, and strategic guidance throughout BetBuddy’s growth.
• Top Tip for Entrepreneurs:
  “Think long term.” Simo emphasizes perseverance and vision, noting that most successful ventures—like Skyscanner—are built over many years, not overnight.

BetBuddy exemplifies how data and ethics can drive innovation in gambling. Simo’s journey highlights the importance of research, resilience, and responsible entrepreneurship.