AI Governance and Accountability

The research reviewed accountability demands, AI regulation discussions, and current accountability approaches, proposing the need for a balanced accountability ecosystem.

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The research explores how artificial intelligence (AI) can be governed responsibly within the gambling industry, emphasizing the need for transparency, explainability, and ethical accountability in AI-driven decision-making systems. Key findings:

• AI Use in Gambling Is Growing: AI is widely used in gambling for player risk prediction and game recommendations. As its influence grows, so does the need for robust governance to prevent misuse and ensure ethical outcomes.
• Current Accountability Ecosystem Is Unbalanced: The research identifies four layers of accountability—corporate, market, civil society, and government—and argues that AI governance currently lacks balance across these layers, especially in transparency and auditability.
• Need for Explainability and Documentation: Without clear explanations of how AI models work and why decisions are made, effective regulation and stakeholder trust are undermined.
• Six-Step Operationalisation Framework: Playtech outlines a practical process to implement ethical AI principles, including defining accountability scope, selecting metrics (e.g. bias by gender), conducting analysis, stakeholder review, implementation, and ongoing monitoring.
• Nine Industry-Specific AI Ethics Guidelines: These include avoiding bias, embracing explainability, building human-in-the-loop systems, and empowering stakeholders. Two guidelines—bias and blind spots—are explored in depth through case studies.
• Call for Industry-Led Accountability: The brief encourages operators to develop internal mechanisms (e.g. KPIs, audits) and external ones (e.g. accreditation) to ensure AI is used responsibly and transparently.

These insights support the development of a balanced, multi-layered AI governance ecosystem in the gambling industry, ensuring innovation is aligned with ethical responsibility. For full details, please refer to the complete document.