eGR Compliance: BetBuddy CEO discusses how data will revolutionise RG strategies

BetBuddy CEO explains how technology and AI can simplify responsible gambling in an interview.

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This interview with Simo Dragicevic, CEO of BetBuddy, explores how AI and data-driven tools are transforming responsible gambling (RG) strategies across the industry.

Highlights:

• AI enables personalized harm prevention by analyzing individual player behavior and risk patterns.
• BetBuddy emphasizes transparency, ethical AI, and external validation to build trust with operators and regulators.
• Playtech is developing tools to assess game risk and educate players about game volatility and safer gambling.
• Future enhancements include risk scoring at registration, bespoke alerts, and improved case management tools.
• BetBuddy integrates with Playtech and other platforms, offering daily updates on player risk drivers.
• Discussions are ongoing with regulators about using BetBuddy at a national level to benchmark and improve industry standards.
• Collaboration, not competition, is seen as key to solving consumer protection challenges.

The article conveys a strong belief in data-driven collaboration as the path to safer and more sustainable gambling. To explore the full conversation and insights, please refer to the original article.