At the heart of the Engagement Centre Control Deck is Engagement 360 – a ground-breaking, data-driven campaign creation, delivery and personalisation tool. Create real-time campaigns via an intuitive interface, targeted to individual players or defined customer segments. Data-driven player clustering allows you to design bespoke campaigns for sub-sections of your audience, easily creating A/B tests to evaluate the effectiveness of different approaches.
With E360 you can take instant action based on player responses and activity, with features including dynamic bonus triggering directly to player’s wallet. Its data-driven design means you can receive up-to-date campaign performance information as you go and re-target players accordingly.
· Foster engagement from day one with anti-churn campaigns
· Add a personalised feel with birthday bonuses
· Reward regular players with targeted VIP campaigns
· Benefit from BetBuddy integration to deliver bespoke safer gambling messages
Real-time Player Clustering
The Control Deck is also home to our Real-time Player Clustering technology – allowing you to create infinite, condition-based player clusters to target your marketing activity as tightly as possible. Once you have created a cluster, players are automatically moved in or out depending on whether they meet the conditions at that precise moment, making sure the most relevant messaging is delivered when the player is at their most engaged.
Rather than creating separate rulesets for each player interaction, with Clustering, you can simply create one ruleset with a tag and use that tag everywhere. Multiple conditions can be combined in a single cluster for the most effective targeting, with players potentially eligible for several.
Fully compatible with our Player Journey tool, Real-time Player Clustering can be used for any API tools that support player tags, including third-party tools.
Player Journey gives you everything you need to build, test and automate an individual journey, guiding players towards specific goals, creating the optimum lifetime-cycle experience.
Each journey compromises of a set of activities the player needs to go through to reach a specific goal; for example, making a certain number of deposits. You can also apply additional conditions, such as playing a specific game. With Player Journey’s Milestones feature, you can set up various “prompts” along the way to encourage players to complete their journey, such in-game messages reminding players how close they are to a goal, or incentives to keep the player engaged; for example, free spins to get them closer to a minimum number.
Journeys are built using a set of “building blocks” – Message, Bonus, Player Details and Flow Blocks. Flow Blocks control the progress of a journey – whether it splits based on a condition or event, or at random – and also includes Wait Blocks, where a set period of time must pass before a player can progress.
In the example below, the journey tests how players react when given an immediate bonus versus those offered one via SMS later, with 10% of players sent no communication as a control group:
· Monitoring – tracking real-time player behaviour to tailor activity
· Bonus timing – issue bonuses at set intervals (e.g. every 24 hours)
· In-game communication – send players on different journeys based on their response
· Support a gamified experience with Milestones, timed bonuses and in-game messaging
· Connect real-time and scheduled campaign activity – no waiting for periodic ETLs
· E-Mail and SMS communication – contact players after they play