SAAS Partners

Through our SAAS (Software as a Service) programme, Playtech provides our customers with access to specialist services and software from specially selected third parties. Our SAAS partners offer products and services that complement or enhance Playtech’s existing systems, giving operators a richer, more complex set of tools to achieve their business objectives.


The Playtech Open Platform (POP) enables us to integrate SAAS partners’ external systems – often into IMS – with ease due to a set of standard open APIs, meaning the product/service can be offered “out of the box”.


To find out more about individual SAAS offerings, please contact [email protected].



Leading provider of business-critical mobile telecommunication solutions.

Founded in 2000, IntelliSoftware has over 20 years’ experience in serving SME and corporate customers. Built around the proprietary IntelliSoftware messaging platform, IntelliSoftware delivers best of class mobile message service, covering +200 countries globally. IntelliSoftware broad portfolio of telecoms services including global SMS delivery, virtual numbers, shortcode keywords and text-to-voice.


Device Risk, TransUnion’s Fraud Prevention solution, takes a new approach to fraud prevention, moving beyond user-provided information. Powered by a Global Device Intelligence Platform, Device Risk focuses on the device – not the person – to identify and re-identify a user


We are GBG, global specialists in digital identity. We enable fast, simple and compliant customer onboarding, reducing the risk of fraud for many of the world’s leading organisations. Working with the best data, the best technology and the best people, we make it possible to balance the growing need for a frictionless digital customer experience with the increasing risk of fraud and financial crime.

GBGlogo.png’s vision is to change how end users sign-up, identify and login with brands and services online. To achieve that vision, the company develops an innovative SaaS-software that by gathering advanced technologies in an end-to-end solution helps the company’s partners increase their conversion of end users. The patented software combines UX-systems, data sources, identification technologies and AI-systems such as computer vision and machine learning to create adapted checkin flows for each end user.

Partners who use’s software can directly see an increased conversion of end users. Moreover, this increase generally gets larger over time, as AI-driven machine learning improves the software as it gains access to a larger amount of behavioural data. The conversion increase, in combination with low initial costs and transparent SaaS pricing, means that the threshold for partners to try the company’s software is low.

Handling signup, identity and login of end users is a particularly complex task in a globalised world.’s software provides end users with the best possible checkin experience irrespective of country or device. The software removes friction and increases conversion for the company’s partners by offering each end user an optimised checkin experience from end-to-end.

The company’s platform handles millions of checkin sessions every month and has end users from almost all over the world.
•       Easy integration with Playtech’s IMS 
•       Our API is simple to use, powerful and robust
•       Global coverage – reliable and fast SMS delivery to customers across the globe
•       Accurate reporting tools 


With 16 years’ + experience, Interactive Telephony offers high-volume messaging services and mobile solutions to enterprises of all sizes across the globe. We develop innovative solutions to help customers streamline how they connect, interact and transact with their customers through multiple communication channels.
•       Easy integration with Playtech’s IMS 
•       Our API is simple to use, powerful and robust
•       Global coverage – reliable and fast SMS delivery to customers across the globe
•       Accurate reporting tools 

interactive-telephony.png is a world-leading B2B provider of esports odds feeds, risk management services, iFrame solution, marketing services, and more. The company maximizes its partners' profitability by combining machine learning algorithms with advanced data science. features a team with 50+ years of combined experience in online betting and esports. With a track record of partnerships with some of the most successful global sportsbooks and platforms providers, powers solutions for Betway, Playtech, Yolo Group, LOOT.BET, Aspire Global, Altenar, Softswiss, and many more.


Ada is the exclusive provider of conversational AI and automation for Playtech. Using our industry-leading, no-code platform, you can launch an enterprise ready conversational AI across all your channels in weeks that delivers the ultimate gamer experience, without relying on IT resources.

Integrate your platform with Ada and join industry-leading brands in gaming such as Bet365 and Bettson to automate your support and deliver a VIP gaming experience.

+ Automate 60% to 80% gamer inquiries
+ Deliver instant 24/7 support, in any language
+ Decrease gamer onboarding times
+ Automate KYC and Responsible Gaming outreach

Get a demo:


Plug into the power of Amazon Business with Gift & Go

Gift & Go is the new gifting technology platform that plugs into the power of Amazon Business to help Playtech operators quickly, cost effectively and easily win more players and keep existing ones via physical gifts and rewards.

With no stock, no storage and no shipping to worry about, alongside instant access to millions of products and a global distribution network, you and your team can create fully customisable gifting and loyalty campaigns in minutes, all automatically triggered via Player Journey.

With site-wide, Amazon integrated search functionality, your reward and loyalty store managers can easily search the extensive Amazon Business catalogue and find Prime products to promote in your incentive marketing campaigns.

With a simple to use, interactive theme builder, Gift & Go helps you create fully branded, instant redemption microsites in minutes. With a full Player Journey integration, it’s never been easier to reward your players.


In a world where customer experience is often the only differentiator available, clear understanding of customers, and their issues is essential. EdgeTier's Artificial Intelligence (AI) technology transforms customer service teams into proactive, insight driven organisations by providing clear, real-time, visibility into customers and the conversations they have with customer support teams. 


SEON is the go-to fraud prevention solution for ambitious FinTech leaders, like Revolut, NuBank, Afterpay, Patreon, Sorare and mollie. By offering rapid integration and pay-as-you-go flexibility, SEON is able to offer a simplified, modern way to fight fraud. The company’s industry-leading solution uses AI and fully explainable machine learning to adapt across sectors. 

Since its formation, SEON has served over 5,000 merchants and reviewed over 1 billion transactions. In turn, this has helped the company to save its customers more than €50 million in potentially fraudulent transactions. The globally focused business operates offices in Austin (TX), Budapest, London, Jakarta and Singapore.

With specialties in the neo banking, crypto, eCommerce and Buy Now, Pay Later (BNPL), Web 3.0 sectors, SEON is well-equipped to deal with the demands of modern online fraud prevention and has recently launched an AI-based fraud detection and one-click prevention app on Shopify.


TrueLayer is a global open banking platform that helps iGaming operators cut costs,
minimise friction, reduce fraud and protect vulnerable players. Instant pay-ins and payouts
let players quickly verify their identity and access winnings fast.

The way it works is simple: players choose instant bank payment when depositing or
withdrawing funds. They’re sent straight to their bank app or online account, where they
approve the payment with biometric authentication — making every transaction simple,
seamless and secure.

TrueLayer partners with leading European iGaming operators like Flutter, William Hill,
Betsson and Entain to transform player experiences through faster payments and stronger


Protect & Monitor for Compromised User Credentials with a Cybercrime Intelligence Data Feed

Hudson Rock is an Israeli cybercrime company that specializes in helping companies protect themselves and their customers with the industry's most robust compromised credentials data source. Our cybercrime API is powered by our continuously augmented cybercrime database, composed of millions of machines compromised in global malware spreading campaigns.


Worldwide marketing intelligence for online gambling

Access the latest marketing intelligence and keep track of worldwide trends in online gambling content. The iGaming Tracker tracks thousands of online casino pages across dozens of countries, monitoring game positioning daily and onsite promotional campaigns.


The Promo Tracker monitors the on-site promotions of hundreds of casinos worldwide daily. Analyse promos by site, type, country, game and keyword.


- Database of over 10,000 games with historic casino site and country data

- Game performance reports from launch day

- Benchmark your performance against competitors

- User-friendly online dashboards


Worldwide marketing intelligence for online gambling

A specialist behavioural research and UX consultancy service, SimpleUsability works with major clients worldwide to deliver the strongest UX evidence, designed to enable objective decision-making.


The SimpleUsability model is based on observing the behaviour of real users, from registration and deposit to browsing and playing games, to understand subconscious decision-making processes.

- Assess experiences, wireframes or even competitors across all devices and input methods, including touch and voice

- Detailed findings you can trust

- Eye tracking technology records player behaviour and interactions with a site

- Visual cues create a more natural player view of player behaviour


Acoustic’s marketing platform enables marketers to leverage the power of inbuilt AI capabilities to deliver a seamless customer experience across all digital touchpoints. Acoustic offers a range of advanced technologies under one roof, including digital marketing, advanced analytics and deep levels of personalisation. Channels available include Email, SMS and App Push.


Purple Square and Acoustic work together to implement, monitor and mentor clients to ensure they get the maximum return on their marketing investment. Purple Square are experts in Marketing Automation technology and help the world’s biggest brands to maximise their marketing potential, connecting them with their customers fully and amplifying brand loyalty. Purple Square’s consultants, architects and analysts are all specialists in their field and have extensive experience both within the marketing domain and the technologies to support it.


Zendesk makes customer service better. We build software to meet customer needs, set your team up for success, and keep your business in sync.

From large enterprises to start-ups, we believe that powerful, innovative customer experience should be within reach for every company, no matter the size, industry or ambition.  Zendesk serves more than 150,000 customers across hundreds of industries in over 30 languages. Zendesk is headquartered in San Francisco and operates 17 offices worldwide. 

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dotdigital is a leader in omnichannel marketing automation technology. dotdigital is the platform of choice for businesses seeking to engage customers across all touchpoints. The platform’s features empower 4,000+ brands across 150 countries to acquire, convert, and retain customers. Users can connect customer data, surface powerful insights, and automate intelligent messages across email, SMS, social, and more. dotdigital is a global company with over 350 employees, serving companies of all sizes and in all verticals for over 20 years. 

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A unique range of safer gambling services on a single platform

Directly integrated with Playtech’s IMS platform, LexisNexis brings together age and identity verification, eKYC, fraud detection and AML compliance for a simple, frictionless and transparent approach to onboarding and transaction processing. TruNarrative delivers the flexibility to meet and exceed changing regulatory requirements, ensuring the most stringent levels of compliance.  

- Real-time document and biometric verification using the latest AI authentication methods

- Over 200 countries mapped for age and identity verification

- Track global peps, sanctions and adverse media coverage

- Anomaly and player registration fraud detection

- Transaction and behavioural monitoring using licensee data and third-party sources


World-leading real-time fraud detection

Missed fraudulent transactions are the obvious concern with any fraud prevention system. But the damage caused by false positives – a system flagging a genuine customer or transaction as potentially fraudulent – should not be underestimated.

Unlike rule-based systems, Featurespace is built around adaptive behavioural analytics, using information from a range of data streams to analyse customer behaviour and predict future behaviour.

- ARIC (Adaptive, Real-time, Individual, Change-identification) platform

- Stay ahead of the curve on detecting new methods of fraud

- Detect fraudulent patterns in payments and at sign-up stage

- 84% of new fraud attacks blocked as they occur


Automated AML transaction verification in just a second

FinCom is the world’s only automated, real-time sanction and AML solution, using advanced algorithms and phonetics technology to process and match information from multiple databases, even across languages and transliterations.


- FinCom.Co Sanctions Certification – demonstrate a robust transaction verification process to regulators

- Backed by Confidence Certificate Insurance – covers both fines and personal liability in the unlikely event of a breach


World-leading AI-powered identity verification

Quickly and accurately connect a customer’s online identity with their real-world identity, utilising the latest in biometrics, AI and machine learning technology. With certified FaceTec ZoOm® Certified 3D Liveness Detection technology, customers can identify themselves as easily as taking a selfie.


- Coverage across over 200 countries and territories

- More than 180 million identities verified worldwide

- Verify more than 3,300 government-issued ID types with error-proof image capture

- Jumio Document Verification –establish proof of address digitally by scanning and extracting data

- Unrivalled accuracy nearly eliminates the need for manual reviews


Powerful player engagement and retention tools

Powered by machine learning and behavioural economics, the Captain Up platform offers a range of engagement tools designed to create player loyalty and increase user lifetime value, using gamification, communication modules, social tools and insights. 


- React to continuous analysis of real-time player activity

- Add a social feel in the real money gaming environment

- Personalise player experience

- Deep integration with IMS –access all key features “out of the box”


Acuris Risk Intelligence was established in 2004 as C6 and rose to become one of the top suppliers of proprietary data on PEPs, sanctions and AML data for due diligence and compliance. It was acquired by Acuris Group in 2015. Today, Acuris Risk Intelligence combines a world-class dataset – that now includes fraud and cybersecurity content – with expert human analysts and state-of-the-art technology to help organisations manage the risk in business relationships effectively. Clients access our intelligence via a SaaS platform, or via API and feed technology so risk protection is built into the way they operate. Our focus areas include third-party and anti-corruption risk, AML and KYC due diligence and monitoring, and the proactive detection of cybersecurity risk.


Access the power of a major worldwide ID database and integrate specialist ID verification capabilities into any digital workflow.


Founded in 2009 as a pioneer in push notifications, Airship now gives brands the user-level data, engagement channels, AI orchestration and services they need to deliver push notifications, emails, SMS, in-app messages, mobile wallet cards and more to exactly the right person in exactly the right moment — building trust, boosting engagement, driving action and growing value.

Using gamification to bring bonusing to life

Thunderbite offers a complete set of customisable promotional mechanics to aid retention, cross-sell and gamification marketing objectives, including the unique “Open the Box” tool, designed to present bonus gamification in an even more compelling fashion.


- Integrated with IMS – set up bonus events and configure trigger conditions and player eligibility rules directly

- Promotional mechanics including wheel of fortune, scratchcards and memory games

- Increase player engagement and retention

- Added cross-sell opportunities


Comprehensive, cloud-based affiliate management

MyAffiliates is a turn-key, cloud-based platform designed around the needs of the gambling industry. Run affiliate programmes for multiple brands and across all verticals through a single system, creating unique commission structures per product or combining them into a single deal.


- Insightful dashboards with “drill down” and filtering functionality for detailed reporting

- Powerful formula and rule creation for unlimited deal models, including flat and variable net revenue-based models, CPA, revenue share and         commission-based referral models

- Media serving engine with rotating and changing content

- Advance campaign management, customer level reporting and performance review tools


Easy, effective automated affiliate compliance

Developed specifically for the gambling industry, Rightlander's specialist software scans sites across multiple territories and languages to build a detailed affiliate map. Over eight million web pages and more than 100 million links are scanned every month – and with Rightlander's Site Discovery Tool, you can uncover and monitor sites you were unaware even existed. 


- Identify affiliate compliance issues with clear, simple and focused reports

- Scan for variations of keywords such as misleading claims, expired promotions, missing Ts and Cs and more

- Customise tools, reporting frequency, locations and languages

- Generate timestamped reports for your audit and compliance record

- Image Report tool


Augmented Reality – adding interactive 3D play to scratch games

Literally give scratch games a new dimension by bringing classic scratchcard gameplay to life in 3D. Players simply scratch the ‘Play in 3D’ panel on a gamecard to reveal a barcode, scanned via the app for 3D play via smartphone or tablet.


- Create a retail to mobile engagement chain for added conversion opportunities

- Push notifications feature – advertise new games and promotions

- Encourage social media engagement and player loyalty


Redefining the land-based and online connection

Designed around innovative mobile identification technology, Sensepass securely connects on-site capabilities and customer devices to create a seamless, optimised player journey at every stage within casino and retail locations.


- Push notifications with invitation to play when near a casino or retail location

- Welcome message with personalised promotions on player arrival

- Staff notifications of VIP arrivals

- Automatic player identification or instantly identification via contactless technology

- Pre-defined self-exclusion timer option with auto account blocking

- Player details synced with online platforms for fast, easy registration


Infobip is a global leader in omnichannel communication. We make it our business to simplify how brands connect with, engage and delight their customers at global scale.  

Our programmable communications platform delivers a suite of tools for advanced customer engagement and support, plus security and authentication. We make this available to you across the widest range of communication channels possible.


Established in 2013, Digital Fuel is an Institution of Practitioners in Advertising (IPA) member, focusing on digital marketing for the entertainment and leisure industries. Used by major industry names including Bet365, Ladbrokes, 888 Sport, Mecca and Gala, Digital Fuel offers both wide experience in and insight of the unique demands of the gambling and iGaming sector.


Inside the Pocket is a state-of-the-art Free-to-Play content and aggregation platform, meaning
through one integration we can deliver the full FTP marketplace. With over 25 of our own games
covering everything from Pick’ems & Predictors, Multiple Choice & Survivor Games to Scratch
Cards & DFS our portfolio is extended by our partnership with over 13 FTP content providers.


The Xtremepush player engagement, personalisation and data platform is purpose-built to deliver the best in mobile-first, multichannel player experiences. Xtremepush provides rich engagement capabilities across email, SMS, website, mobile app and social messengers,enabling operators to acquire new players and communicate more effectively with existing ones through automated, real-time and relevant messaging.


Hook Apps specialises in developing content for the betting and gaming industry, creating both free-to-play and pay-to-play games designed to attract new users and reward loyalty. Designed around a leaderboard format, Hook Apps games bring the power of gamification to the Sportsbook space, delivering a richer experience for new and existing users alike to help operators create a long-term user connection with their brand.

20SHOTS is an innovative provider of free-to-play fantasy sports games. The company's Fantasy5 product suite is designed to acquire new customers and enhance user retention, offering easy-to-play fantasy jackpot competitions. This approach leads to reduced CPA costs and higher lifetime value for both new and existing users.


Nevis is the Swiss market leader in Customer Identity and Access Management. With its passwordless login solutions, the specialist in authentication protects the data of government authorities, service providers, and industrial companies all over the world.

SAAS Partners