SAAS Partners

Through our SAAS (Software as a Service) programme, Playtech provides our customers with access to specialist services and software from specially selected third parties. Our SAAS partners offer products and services that complement or enhance Playtech’s existing systems, giving operators a richer, more complex set of tools to achieve their business objectives.


The Playtech Open Platform (POP) enables us to integrate SAAS partners’ external systems – often into IMS – with ease due to a set of standard open APIs, meaning the product/service can be offered “out of the box”.


To find out more about individual SAAS offerings, please contact



Worldwide marketing intelligence for online gambling

Access the latest marketing intelligence and keep track of worldwide trends in online gambling content. The iGaming Tracker tracks thousands of online casino pages across dozens of countries, monitoring game positioning daily and onsite promotional campaigns.


The Promo Tracker monitors the on-site promotions of hundreds of casinos worldwide daily. Analyse promos by site, type, country, game and keyword.


- Database of over 10,000 games with historic casino site and country data

- Game performance reports from launch day

- Benchmark your performance against competitors

- User-friendly online dashboards


Worldwide marketing intelligence for online gambling

A specialist behavioural research and UX consultancy service, SimpleUsability works with major clients worldwide to deliver the strongest UX evidence, designed to enable objective decision-making.


The SimpleUsability model is based on observing the behaviour of real users, from registration and deposit to browsing and playing games, to understand subconscious decision-making processes.

- Assess experiences, wireframes or even competitors across all devices and input methods, including touch and voice

- Detailed findings you can trust

- Eye tracking technology records player behaviour and interactions with a site

- Visual cues create a more natural player view of player behaviour


Acoustic’s marketing platform enables marketers to leverage the power of inbuilt AI capabilities to deliver a seamless customer experience across all digital touchpoints. Acoustic offers a range of advanced technologies under one roof, including digital marketing, advanced analytics and deep levels of personalisation. Channels available include Email, SMS and App Push.


Purple Square and Acoustic work together to implement, monitor and mentor clients to ensure they get the maximum return on their marketing investment. Purple Square are experts in Marketing Automation technology and help the world’s biggest brands to maximise their marketing potential, connecting them with their customers fully and amplifying brand loyalty. Purple Square’s consultants, architects and analysts are all specialists in their field and have extensive experience both within the marketing domain and the technologies to support it.


Zendesk makes customer service better. We build software to meet customer needs, set your team up for success, and keep your business in sync.

From large enterprises to start-ups, we believe that powerful, innovative customer experience should be within reach for every company, no matter the size, industry or ambition.  Zendesk serves more than 150,000 customers across hundreds of industries in over 30 languages. Zendesk is headquartered in San Francisco and operates 17 offices worldwide. 

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dotdigital is a leader in omnichannel marketing automation technology. dotdigital is the platform of choice for businesses seeking to engage customers across all touchpoints. The platform’s features empower 4,000+ brands across 150 countries to acquire, convert, and retain customers. Users can connect customer data, surface powerful insights, and automate intelligent messages across email, SMS, social, and more. dotdigital is a global company with over 350 employees, serving companies of all sizes and in all verticals for over 20 years. 

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A unique range of safer gambling services on a single platform

Directly integrated with Playtech’s IMS platform, TruNarrative brings together age and identity verification, eKYC, fraud detection and AML compliance for a simple, frictionless and transparent approach to onboarding and transaction processing. TruNarrative delivers the flexibility to meet and exceed changing regulatory requirements, ensuring the most stringent levels of compliance.  

- Real-time document and biometric verification using the latest AI authentication methods

- Over 200 countries mapped for age and identity verification

- Track global peps, sanctions and adverse media coverage

- Anomaly and player registration fraud detection

- Transaction and behavioural monitoring using licensee data and third-party sources


World-leading real-time fraud detection

Missed fraudulent transactions are the obvious concern with any fraud prevention system. But the damage caused by false positives – a system flagging a genuine customer or transaction as potentially fraudulent – should not be underestimated.

Unlike rule-based systems, Featurespace is built around adaptive behavioural analytics, using information from a range of data streams to analyse customer behaviour and predict future behaviour.

- ARIC (Adaptive, Real-time, Individual, Change-identification) platform

- Stay ahead of the curve on detecting new methods of fraud

- Detect fraudulent patterns in payments and at sign-up stage

- 84% of new fraud attacks blocked as they occur


Automated AML transaction verification in just a second

FinCom is the world’s only automated, real-time sanction and AML solution, using advanced algorithms and phonetics technology to process and match information from multiple databases, even across languages and transliterations.


- FinCom.Co Sanctions Certification – demonstrate a robust transaction verification process to regulators

- Backed by Confidence Certificate Insurance – covers both fines and personal liability in the unlikely event of a breach


World-leading AI-powered identity verification

Quickly and accurately connect a customer’s online identity with their real-world identity, utilising the latest in biometrics, AI and machine learning technology. With certified FaceTec ZoOm® Certified 3D Liveness Detection technology, customers can identify themselves as easily as taking a selfie.


- Coverage across over 200 countries and territories

- More than 180 million identities verified worldwide

- Verify more than 3,300 government-issued ID types with error-proof image capture

- Jumio Document Verification –establish proof of address digitally by scanning and extracting data

- Unrivalled accuracy nearly eliminates the need for manual reviews


Powerful player engagement and retention tools

Powered by machine learning and behavioural economics, the Captain Up platform offers a range of engagement tools designed to create player loyalty and increase user lifetime value, using gamification, communication modules, social tools and insights. 


- React to continuous analysis of real-time player activity

- Add a social feel in the real money gaming environment

- Personalise player experience

- Deep integration with IMS –access all key features “out of the box”


Acuris Risk Intelligence was established in 2004 as C6 and rose to become one of the top suppliers of proprietary data on PEPs, sanctions and AML data for due diligence and compliance. It was acquired by Acuris Group in 2015. Today, Acuris Risk Intelligence combines a world-class dataset – that now includes fraud and cybersecurity content – with expert human analysts and state-of-the-art technology to help organisations manage the risk in business relationships effectively. Clients access our intelligence via a SaaS platform, or via API and feed technology so risk protection is built into the way they operate. Our focus areas include third-party and anti-corruption risk, AML and KYC due diligence and monitoring, and the proactive detection of cybersecurity risk.


Access the power of a major worldwide ID database and integrate specialist ID verification capabilities into any digital workflow.


Founded in 2009 as a pioneer in push notifications, Airship now gives brands the user-level data, engagement channels, AI orchestration and services they need to deliver push notifications, emails, SMS, in-app messages, mobile wallet cards and more to exactly the right person in exactly the right moment — building trust, boosting engagement, driving action and growing value.

Using gamification to bring bonusing to life

Thunderbite offers a complete set of customisable promotional mechanics to aid retention, cross-sell and gamification marketing objectives, including the unique “Open the Box” tool, designed to present bonus gamification in an even more compelling fashion.


- Integrated with IMS – set up bonus events and configure trigger conditions and player eligibility rules directly

- Promotional mechanics including wheel of fortune, scratchcards and memory games

- Increase player engagement and retention

- Added cross-sell opportunities


Comprehensive, cloud-based affiliate management

MyAffiliates is a turn-key, cloud-based platform designed around the needs of the gambling industry. Run affiliate programmes for multiple brands and across all verticals through a single system, creating unique commission structures per product or combining them into a single deal.


- Insightful dashboards with “drill down” and filtering functionality for detailed reporting

- Powerful formula and rule creation for unlimited deal models, including flat and variable net revenue-based models, CPA, revenue share and         commission-based referral models

- Media serving engine with rotating and changing content

- Advance campaign management, customer level reporting and performance review tools


Easy, effective automated affiliate compliance

Developed specifically for the gambling industry, Rightlander's specialist software scans sites across multiple territories and languages to build a detailed affiliate map. Over eight million web pages and more than 100 million links are scanned every month – and with Rightlander's Site Discovery Tool, you can uncover and monitor sites you were unaware even existed. 


- Identify affiliate compliance issues with clear, simple and focused reports

- Scan for variations of keywords such as misleading claims, expired promotions, missing Ts and Cs and more

- Customise tools, reporting frequency, locations and languages

- Generate timestamped reports for your audit and compliance record

- Image Report tool


Augmented Reality – adding interactive 3D play to scratch games

Literally give scratch games a new dimension by bringing classic scratchcard gameplay to life in 3D. Players simply scratch the ‘Play in 3D’ panel on a gamecard to reveal a barcode, scanned via the app for 3D play via smartphone or tablet.


- Create a retail to mobile engagement chain for added conversion opportunities

- Push notifications feature – advertise new games and promotions

- Encourage social media engagement and player loyalty


Redefining the land-based and online connection

Designed around innovative mobile identification technology, Sensepass securely connects on-site capabilities and customer devices to create a seamless, optimised player journey at every stage within casino and retail locations.


- Push notifications with invitation to play when near a casino or retail location

- Welcome message with personalised promotions on player arrival

- Staff notifications of VIP arrivals

- Automatic player identification or instantly identification via contactless technology

- Pre-defined self-exclusion timer option with auto account blocking

- Player details synced with online platforms for fast, easy registration


Leading provider of business-critical mobile telecommunication solutions.

Founded in 2000, IntelliSoftware has over 20 years’ experience in serving SME and corporate customers. Built around the proprietary IntelliSoftware messaging platform, IntelliSoftware delivers best of class mobile message service, covering +200 countries globally. IntelliSoftware broad portfolio of telecoms services including global SMS delivery, virtual numbers, shortcode keywords and text-to-voice.


Device Risk, TransUnion’s Fraud Prevention solution, takes a new approach to fraud prevention, moving beyond user-provided information. Powered by a Global Device Intelligence Platform, Device Risk focuses on the device – not the person – to identify and re-identify a user


We are GBG, global specialists in digital identity. We enable fast, simple and compliant customer onboarding, reducing the risk of fraud for many of the world’s leading organisations. Working with the best data, the best technology and the best people, we make it possible to balance the growing need for a frictionless digital customer experience with the increasing risk of fraud and financial crime.


SAAS Partners