Real-time Player

Clustering Engine Our Real-time Player Clustering technology – allowing you to create infinite, condition-based player clusters to target your marketing activity as tightly as possible. Once you have created a cluster, players are automatically moved in or out depending on whether they meet the conditions at that precise moment, making sure the most relevant activity is triggered when the player is at their most engaged. Rather than creating separate rulesets for each player interaction, with Clustering, you can simply create one ruleset with a tag and use that tag everywhere. Multiple conditions can be combined in a single cluster for the most effective targeting, with players potentially eligible for several.


Engagement Centre also includes other data-driven tools - please contact us to find out more.