Playtech leads the industry with its award-winning offering, providing customers with future-proof solutions to suit any technology needs

Our Technologies

Our complete and fully intuitive suite of technology services flexes and grows in-line with our client's requirements, from the industry's most powerful player management system (IMS) and it's data driven BI tools to our front-end Portal technology and the Playtech Open Platform (POP) all used by the world's biggest and most successful brands.

Playtech delivers all the tools and technology our licensees need to present their players with the ultimate gaming experience, while generating record-breaking results.

Playtech’s award-winning player management platform, the Information Management Solution (IMS), allows operators full visibility and control of the entire player lifecycle from one centralised point for all operational needs. A single account overview gives operators the capabilities and flexibility to tailor data-driven communication to player segments or even individual players, increasing the relevance of marketing activity to streamline costs and resources. IMS delivers an enhanced player experience through the unique omni-channel capabilities, allowing players to seamlessly transition across games and platforms via a single account and wallet

Our player engagement and CRM toolset includes the real-time Player Journey canvas, our Campaign Planner for scheduled marketing and communication, and our real-time clustering engine, which allows you to build data-driven player clusters with dynamic auto-selection.

IMS works in conjunction with Playtech Protect which brings together Playtech’s safer and responsible gambling and compliance technology, tools and services, allowing operators to combine the power of BetBuddy’s sophisticated machine learning-driven insights with the personalised communication capabilities of IMS. Tools such as in-game and onsite messaging, proactive chat, push messaging, plus direct email and SMS communication offer a vital way to proactively address player risk, helping to build a safer environment for all. Access to services from TruNarrative, our preferred partner for player onboarding, compliance and risk management services, is available through IMS via our SAAS programme.

IMS also allows operators to customise the look of their products, freely configure and select their communications channels and define a risk strategy according to their own policies. Another key benefit of IMS is the flexibility of integration it offers for third-party elements such as content suppliers, land-based entities and other online wallets.

IMS can be adapted to the bespoke requirements of individual clients, and its unique modular structure makes the system scalable for and adaptable to the needs of distinct regulatory jurisdictions. IMS is also set up for simple integration of additional solutions, allowing us to continually expand and enhance its capabilities. Our Predictive Alerts Monitoring technology can identify and address system issues before they even occur, preventing costly downtime or escalation of errors.

BIT provides new and existing licensees with superior innovation for their next stage of growth. Our unique data-driven, business intelligence marketing technology, exclusive to Playtech, significantly enhances licensee revenues by increasing player experience and lifetime value.

BIT revolves around a series of game-changing features:

  • BI Platform – Complete operational overview
  • Enable day-to-day and high level decisions by comparing key metrics against competitors
  • Data-Driven Marketing Tools – The power of personalisation
  • Automates and personalises every aspect of the player journey
  • Playtech Analytics – Real-time decision making
  • Real-time tracking and reporting to maximise player value and brand profitability
  • Playtech Optimiser – Omni-channel personalisation
  • Real-time, easy-to-use personalisation and optimisation engine, powering our entire offering across all channels

The Playtech Portal is an open framework designed to integrate content and deliver an unparalleled experience for operators and their players.

Playtech Portal allows operators complete control and flexibility and all the tools they need to configure their customer-facing front-end solutions across any channel and device.

It is fully optimised across all platforms allowing a seamless offering and experience and is fully integrated into Playtech’s industry-leading IMS player management system.

Portal supports a multitude of languages and markets and comes complete with full CRM and personalisation, reporting and analytics and player communication tools. IMS functionalities include cashier integration, personalised login and registration and cross-platform bonus and promotions capabilities.


The Playtech Open Platform (POP) allows licensees access to more than 3,000 of the industry’s most popular online and mobile in-house and third party games at any time, across any channel and on any device.

The POP content library includes a comprehensive selection of classic slot games, multi-line video and premium branded slots from our own cutting-edge in-house studios and 30 of the industry’s largest suppliers. All new POP titles are launched simultaneously across mobile and desktop.

Key components include on-going support; real-time content and competitor performance league tables; games development kit; multiple game integration frameworks; seamless third party wallet integration; single player account across all products; data integration and warehousing; and support for all gaming standards.