Technology

Playtech leads the industry with its award-winning offering, providing customers with future-proof solutions to suit any technology needs

Our Technologies

Our complete and fully intuitive suite of technology services flexes and grows in-line with our client's requirements, from the industry's most powerful player management system (IMS) and it's data driven BI tools to our front-end Portal technology and the Playtech Open Platform (POP) all used by the world's biggest and most successful brands.



Playtech delivers all the tools and technology our licensees need to present their players with the ultimate gaming experience, while generating record-breaking results.


Playtech’s Information Management Solution (IMS) is the power behind our products, providing all the tools necessary to successfully run and manage every aspect of a licensees’ business.

The award-winning IMS is the backbone of our Omni-channel product and services portfolio, powering Playtech ONE and offering licenses all the tools they need to manage their operations in the most efficient and profitable way.

IMS enables our licensees to access all the elements of our unique Omni-channel capabilities allowing players to seamlessly transition across games and platforms via a single account and single wallet, while providing operators with simple third party integration and full visibility and control of the entire player lifecycle. IMS unifies Playtech products across all channels, including retail, presenting operators with a single account overview and allowing them to streamline and optimise marketing spend, maximise cross-sell and conversion potential, leverage player loyalty and value and increase revenues by automating key aspects of the player journey.

There is no equivalent to IMS – gaming's most powerful Omni-channel enabler.

BIT provides new and existing licensees with superior innovation for their next stage of growth. Our unique data-driven, business intelligence marketing technology, exclusive to Playtech, significantly enhances licensee revenues by increasing player experience and lifetime value.

BIT revolves around a series of game-changing features:

  • BI Platform – Complete operational overview
  • Enable day-to-day and high level decisions by comparing key metrics against competitors
  • Data-Driven Marketing Tools – The power of personalisation
  • Automates and personalises every aspect of the player journey
  • Playtech Analytics – Real-time decision making
  • Real-time tracking and reporting to maximise player value and brand profitability
  • Playtech Optimiser – Omni-channel personalisation
  • Real-time, easy-to-use personalisation and optimisation engine, powering our entire offering across all channels

The Playtech Portal is an open framework designed to integrate content and deliver an unparalleled experience for operators and their players.

Playtech Portal allows operators complete control and flexibility and all the tools they need to configure their customer-facing front-end solutions across any channel and device.

It is fully optimised across all platforms allowing a seamless offering and experience and is fully integrated into Playtech’s industry-leading IMS player management system.

Portal supports a multitude of languages and markets and comes complete with full CRM and personalisation, reporting and analytics and player communication tools. IMS functionalities include cashier integration, personalised login and registration and cross-platform bonus and promotions capabilities.


The Playtech Open Platform (POP) allows licensees access to more than 600 of the industry’s most popular online and mobile in-house and third party games at any time, across any channel and on any device.

The POP content library includes a comprehensive selection of classic slot games, multi-line video and premium branded slots from our own cutting-edge in-house studios and 30 of the industry’s largest suppliers. All new POP titles are launched simultaneously across mobile and desktop.

Key components include on-going support; real-time content and competitor performance league tables; games development kit; multiple game integration frameworks; seamless third party wallet integration; single player account across all products; data integration and warehousing; and support for all gaming standards.