Safer product and game design
In 2018, Playtech established a sustainable game design expert group, consisting of internal experts from technology, game studios, head of business units, compliance and responsible business. The group serves as the internal coordination body to define and implement a framework for responsible game design. The resulting framework and programme have been independently evaluated by a leading academic in safer gambling and game design.
In 2019, Playtech began working with several of its licensees to trial and evaluate product labelling for online slots. The results will inform a game design framework and labelling scheme for the industry in the future. Playtech is also undertaking data-driven research to build an empirical evidence base examining the relationships between game features, player behaviours and at-risk play.