Seamless IMS integration – Access BetBudy’s Responsible Gambling insights seamlessly from Playtech’s core IMS player management platform for a quick-to-implement, cost-effective ‘out of the box’ Responsible Gambling solution for an ever-more stringent regulatory environment.
Omni-channel – Build segment-specific risk models to support players across retail and online play with a consistent approach and methodology, ensuring all customers are treated consistently. This is also more efficient in terms of solution modelling, development and ongoing support costs.
In-game messaging – Ongoing player interaction is a key requirement from regulators. BetBuddy works seamlessly with the IMS Campaign Manager,meaning you can deliver highly personalised and focused Responsible Gambling messages in real-time via any channel at key trigger points in-game, or via email or SMS.
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