As the gaming industry expands into new regions, and gains momentum in un-mined markets, a vast potential player base is opening up. Yet with these exciting revenue opportunities, come the challenges of meeting the strict protocols of a range of international regulatory bodies.
To take advantage of these developments, operators need a reputable partner with global credentials, experienced in the penetration of new markets.As the world’s largest publicly traded company working extensively in regulated gaming markets, Playtech has shown an unwavering dedication to meeting all the regulatory requirements of the jurisdictions in which its licensees are active.
Playtech’s success, establishing itself in Italy with the iPoker.it network, testifies to this extensive experience in penetrating new markets. The Italian poker network has the region’s top four gaming operators on board, and fully complies with the prescriptions for online gaming, outlined by Italy's regulatory body, the AAMS (Amministrazione Autonoma dei Monopoli di Stado).
Another accomplishment is Playtech's deal to provide its online casino and poker products to the Serbian State Lottery (www.lutrija.rs). This partnership is a direct consequence of the company’s market leading software expertise in regulated markets and its customer-focused approach. The agreement is a landmark for Playtech – the first of its kind with a state lottery – and further endorses the company’s product offering.
The licensing agreement to supply casino and poker products to Casino Gran Madrid (CGM), one of the largest and most prestigious land-based gaming operators in Europe, and an online casino in Estonia operated by Olympic, the leading casino group in Eastern Europe, are all further testament to Playtech’s success in the newly emerging markets.
Read about the importance of 'Responsible Gaming'.