Retail in Detail

Blue Chip Operators

With a decade of experience with blue chip operators, Playtech Sports has developed a range of bet entry points which can be combined to offer the complete omni-channel experience, satisfying players’ needs for versatility and reliability.​

Our retail offering includes Self-Service Betting Terminals (SSBTs), traditional over-the-counter (OTC) and space-saving devices like Compact Terminals or Tablets especially for smaller venues. Our Shop TV solution allows operators to display the latest odds for any sport and promote specific events.

SSBTs: An exciting world of betting

We supply our flagship SSBTs to major clients across the globe, with more than 60,000 bet entry points worldwide. With more than 170,000 individual markets available across 30 different sports every week, we provide a comprehensive automated retail betting experience. With regulatory approval in multiple jurisdictions, we can integrate a wide range of funding mechanisms and identification protocols


Making use of the latest innovations in interface technology, our software allows for an individual terminal design and a bespoke betting solution tailored to your brand, creating a product that can stand out in a highly competitive market. Our user-friendly back office system can be operated using only a PC and a barcode reader, with a system allows for a  simple end-of-day (EOD) cashing-up and bet settlement process, as well as access to key up-to-date financial and trade data.

Playtech offers SSBTs in a range of cabinets to suit all requirements and budgets from market-leading suppliers such as Novomatic and Inspired. All SSBTs are dual-screen as standard and can integrate a wide range of data feeds, funding mechanisms and identification protocols. The combination of rapid bet placement with streams, comprehensive statistics and live-score information creates a truly unique betting experience.

Our terminals boast a flexible start page, allowing operators to both customise the layout and reflect their branding, maximising the impact and efficiency of valuable on-screen real estate. Enhanced options to promote specific sports, events and products means there are more direct click options available than ever before.


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