PBS Delivers Excellence

Playtech BGT Sports’ vision is to create a fully integrated, best-in-class sports betting technology solution by drawing on the overall business’ expertise and capabilities, together with a tailored, managed service proposition to suit any bespoke customer requirements.

The newly established division brings together Playtech Sports companies Best Gaming Technology (BGT), Geneity, Mobenga, Betologic and our trading team CSMS with more than 600 employees based in six offices in Vienna, Austria; Bremen, Germany; London, UK; Malmo, Sweden; Nicosia, Cyprus; and Sofia, Bulgaria.

A decade of experience with blue chip operators has kept us ahead in innovation and customer service while satisfying punters’ needs for versatility and reliability. We have become and are a one-stop shop for every large sports betting operator and bookmaker.


Click here to watch an interview with Dr. Armin Sageder, CEO, Playtech BGT Sports as he discusses the company's newly launched Omni-channel sportsbook solution.


Global Footprint

Our betting terminals as well as our digital products are revolutionising the world of sportsbook operators and their Omni-channel betting businesses. We already have a solid presence in many countries around the world, and many others will follow soon.

PBS software is available in the following languages: Czech, Dutch, English, French, German, Greek, Hungarian, Italian, Polish, Portuguese, Romanian, Spanish, Russian and Slovak. Additional languages can be implemented upon request.

  • Our Products

    PBS Platform

    • Seamless betting experience across all channels and devices including over-the-counter (OTC), Self-Service Betting Terminals (SSBTs), online and mobile
    • Differentiated sports betting solutions for both anonymous and registered customers across retail and digital channels
    • Highly customisable front-end to maximise brand loyalty
    • Maximum ARPU from multi-channel customers
    • Industry-leading CMS tool to create banners, bonus offers and to manage target groups
    • Smart pricing: Set and manage prices across various channels using our trading systems
    • Integration Services: Customer loyalty cards, accounting systems, payment services as well as third-party solutions and protocols

Playtech ONE: A Seamless Omni-channel Experience

The customer benefits from a multi-channel wallet solution across all channels with a tailor-made customer card, making it simple to access their balance from one channel to the other. PBS products and risk management services support the retail and online operation, propelling the business forward in a rapidly-changing industry.

Omni-channel is a highly successful business model pioneered by Playtech that employs a variety of channels to maximise a customer’s overall experience. Channels include retail, online, mobile applications and any other method of transacting with a customer. It integrates user experience while encouraging and maximising player engagement.

Our Aim

  • Target specific player groups; accept and settle bets 24/7, 365 days a year
  • Maximise brand loyalty of your clients with a highly customisable solution
  • Build a close relationship to your customer
  • Increase average revenue per user


PBS supplies terminals to major clients across the globe, resulting in more than 28,000 SSBT products now currently live worldwide.

Our success in some of the world’s most lucrative betting markets such as the UK, Spain and Greece is testament to the trust operators place in Playtech BGT Sports’ commitment to innovation and adaptability.


  • A user focussed and data driven design ensures a Sportsbook that is tailored for your audience
  • A first class in-play product with live scores, match data and match visualisations to drive high margin in-play betting activity

Platform Features

The PBS platform is designed for scalability and performance and serves operators of any and every size. It represents the culmination of years of experience, having evolved through an environment of continuous innovation driven by our partners.

Retail in Detail

PBS operates on a global scale with more than 120 partners in 24 different territories, resulting in more than 30,000 products currently live worldwide.

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  • Numbers Betting

    In addition to a comprehensive sportsbook the PBS portfolio also includes Numbers Betting on Self-Service Betting Terminals.

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Playtech BGT Sports has developed one of the best racing packages available on the market.

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Till (Over the Counter - OTC)

Playtech BGT Sports has developed a leading Till system to accept all the bets customers may want to place over the counter (OTC). The PBS Till is a fast and easy-to-use retail solution that is supplied to a range of large global operators allowing shop staff to handle up to 10 customers at once, “park” clients, save bets and move onto the next customer. PBS’ OTC solution helps the cashier find the bet the customer is looking for with the smallest number of keystrokes possible and delivers in the most reliable and fastest way imaginable.

Key Facts

  • Easy-to-use
  • Active Shop TV Management
  • In-play and pre-match betting available
  • Dedicated customer facing screen
  • Innovative and appealing interface design
  • Customisable shortcuts for fast navigation
  • Centrally controlled CMS application, the heartbeat of a vibrant betting environment
  • Ability to park bets and easily handle multiple customers simultaneously

Shop TV

The ultimate betting experience designed for now and the future

Alongside the OTC solution, PBS also offers an odds display system called Shop TV which can be managed centrally using a special CMS application. This allows operators to display the latest odds for any sport and schedule the promotion of certain events even weeks in advance. The same CMS application is also used to create bonuses such as free bets or acca insurance and manage specific target groups.

Key Facts

  • Cost-effective, high-end solution to display the latest odds
  • Management via centrally controlled CMS application, the heartbeat of a vibrant betting environment
  • Integration services to 3rd party systems

Compact Terminal & Retail Tablet

Modernise your betting premises with state-of-the-art devices

In addition to the standard dual-screen terminal, PBS has launched a space-saving and cost-effective betting solution for use in any retail environment . This product uses the same software as the PBS Terminal and offers all the same functionality.

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  • Digital

    Our multilingual, digital products focus on making betting more entertaining and engaging for consumers and allow operators to take bets 24/7, 365 days a year.

    With internet penetration continuing to grow and the next generation of customers more tech savvy than ever before, it is crucial for every betting operator to maximise their brand loyalty by offering remote betting solutions to the customers. Mobile solutions are the fastest growing channel in sports betting today and an integral part of every operator’s future plans.

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Platform Features

Imagine a world with more sports, more entertainment and more profit.

Designed for scalability and performance, the PBS platform serves operators of all sizes, providing extraordinary customisation and unique selling points.

By using the PBS technology platform, businesses can deliver more events and more markets more efficiently to their customer base. The current generation of our technology platform is the culmination of years of experience, having evolved through an environment of continuous innovation driven by our partners.

  • Seamless betting experience across all channels and devices including over-the-counter (OTC), Self-Service Betting Terminals (SSBTs), online and mobile
  • Differentiated sports betting solutions for both anonymous and registered customers across retail and digital channels respectively
  • Early cash out: customers can cash-out their bets at any time on all channels
  • Maximum ARPU from multi-channel customers
  • Industry-leading CMS tool to create banners, bonus offers and to manage target groups
  • Pricing flexibility with dynamic risk management
  • Smart pricing: set and manage prices across various channels within a single risk system
  • Integration Services: customer loyalty cards, accounting systems, payment services as well as third-party solutions and protocols

Playtech BGT Sports has a dedicated in-house trading team who provide 24/7 bet monitoring 365 days a year.

This service means that operators can rest assured in the knowledge that their money is safe from suspicious betting activities and fraud.

The PBS Risk Management service automatically divides markets and sports into different tiers dependent on their level of risk. This means that each tier is assigned a stake limit and when this limit is reached, traders will be alerted and the market is automatically suspended until it has once again stabilised.

Operators can define their own limits and exceptions can be made for VIPs and popular markets such as the Premier League or Champions League. Our trading team can also override settlements and can compile regular customer-specific risk reports for partners.

Key Facts

  • 24/7, 365 days a year dedicated coverage
  • Automated alerts in the event of suspicious activity or fraud
  • Odds automatically fluctuate and update based on market activity and betting trends
  • Ability to override settlements and compile customer-specific risk reports
  • Operators can use standard PBS limits or determine their own limits

PBS sources its content from market leading feed providers with a variety of pricing structures. Operators can decide which markets they would like to display and which set of prices they would like to offer their customers. This way, they can tailor the product effectively to the market demands of each territory.

The PBS Smart Pricing feature allows operators to modify existing odds to suit individual requirements. As a result, operators can provide a unique and differentiated betting offering. Odds can easily be adjusted on any level using the innovative centralised Trading Cockpit. This allows operators to provide bespoke odds to cater for specific markets and demographics, for example, better odds in highly competitive regions, and more moderate odds in areas with a lower competitive density.

Key Facts

  • Maximise profit by adjusting odds to local requirements (can differ from shop to shop)
  • Stand out from competitors and attract price-conscious punters with best odds
  • React efficiently to key moments by adjusting odds for specific events up to the market level at just the right moment
  • Leading feed providers such as Betradar, Betgenius, Sporting Index, SiS, Manny Bernstein, XBnet and Touchbet
  • PBS’ powerful centralised Trading Cockpit tool allows operators to easily manage prices across all channels even down to single terminals
  • This tool offers dynamic risk management and quick reaction to competition and fluctuations in the market
  • It also allows operators to cater to an increasingly price-sensitive customer base

To settle tickets as early as possible and put an end to unnecessary delays, PBS has developed an efficient method to combine settlement information from various feeds.

This allows PBS to settle pre-match bets as soon as the result is available in the live feed. This way, our customers can use this advantage to encourage cash recycling and reinvestment of winnings. Instant settlement is available for all core markets of PBS’ pre-match football offer.

Key Facts

  • Faster settlement of pre-match tickets
  • Better user experience for punters
  • More turnover due to reinvested money
  • More competitive product
  • Available across all PBS channels bringing the online industry standard experience to the retail environment
  • Configurable cash out algorithms provide personalised product that is attractive to both operators and end-customers
  • Offering players the chance to cash out their bets early has proven to increase the turnover rate and therefore leads to a higher profit margin for the operator
  • PBS works with a wide range of leading online payment service providers and has also integrated several casino protocol technologies such as NXCS
  • PBS has teamed up with the market leaders in cash vending, Novomatic and GeWeTe, and can now offer retail cash recycling devices. This not only frees up staff to focus on first-rate customer service, it increases security and minimises the risk of cash handling errors
  • The Integration Service was developed to provide a clear, efficient interface for the integration of any third-party solution into all PBS back-end systems
  • Many bookmakers have successfully integrated their customer loyalty card schemes into our system including Paddy Power’s Cash Card or the Coral Connect Card

Playtech BGT Sports has created a powerful CMS that allows operators to manage every aspect of their PBS products, using one centralised tool. Entitled ‘Apollo’ this is a web-based application that can be run on any browser. The key features of our Content Management System include the creation of promotions, bonuses and target group management.

Apollo enables operators to steer banners in real-time across all available channels. Each PBS product has multiple advertising areas which can be utilised for promotional activities and what is displayed here is controlled via the CMS.

The following features and promotional banner types are available in Apollo:

  • Clickable, deep-linked banners: directly link to certain leagues or even specific events
  • Acca banners: add predefined stakes and payout amounts to the betslip with a simple click on the promotion
  • Display the latest highest winning tickets to encourage your customers to stake more and place more bets
  • Localisation of promotions: banners automatically updated whenever the language is switched by the user
  • Random Game promotion: select specific games to be promoted within a Random Game promotion
  • Powerful display options: save time editing banners and show dynamic web content instead

Apollo also offers operators the opportunity to create personalised bonuses such as free bets, acca insurance and money boost bonus.

Operators can define all the terms of the bonuses, for example, on which conditions a bet qualifies, or on which terms the bonus may be redeemed. Bonuses can be applied to certain sports, leagues, matches and even down to specific markets allowing the operator to push certain events and differentiate the offering from their competitors.

These are the main bonus types available

  • UK Bet Type Concession: Popular in the UK and usually run in conjunction with bets such as Lucky 15s
  • Free Bet Bonus: Can be granted by means of a voucher for a free bet, forming part of promotional campaigns
  • Acca Insurance: Can be granted to players as a consolation prize, e.g. for a close miss in accumulator bets
  • Acca Money Boost Bonus: Boosts potential winnings on accumulator, system and multi-way bets meeting defined criteria and therefore increases operators’ margins with high combinations

Target Groups allow promotions and bonuses to be tailored to certain areas, shops and even terminals based on the betting habits of particular customers. Operators can tailor specific campaigns not only to certain areas but also to certain sports, leagues, single events or customer card owners exclusively.