Playtech Services

The ultimate player management and engagement solution

Playtech Managed Services

Playtech Managed Services

Playtech Services specialises in providing operational services โ€“ including customer support, risk management and other services – to Playtech licensees and their end users. Currently, the company has over 500 employees all working in a friendly, respectful, and supportive atmosphere.

Our rapidly expanding team of Risk, Finance, KYC, and Compliance specialists employs cutting-edge fraud prevention systems to safeguard our clientsโ€™ businesses. Dependable payment processing platforms bind our services together for a seamless experience.

 

 

Customer Experience

Product Optimisation

Based on CSTA analysis and customer’s feedback

Training

Training program and knowledge maintenance

Process Library

Creation, maintenance and optimisationy-leading integrations, or add your own

Coaching

Navigate regulatory landscapes easily with full regulated market & jurisdictional support

Content Creation

Templates, help pages and player messaging

Processes

Quality assurance processes aligning quality standards with business needs

Technical Services

We also provide technical delivery services to help onboard gaming operators to the Playtech platform, drawing on industry best practice and years of B2B and B2C experience. Once operators are up and running, we can then support with operational advisory services as well as training and consultancy backed by our Playtech Academy knowledge hub.

Technical Services

OUR SERVICES

OUR SERVICES

Technical Onboarding

Launch with Confidence: Streamlined Onboarding for New Partners

Don’t let technical hurdles slow your Playtech debut. Our expert onboarding services provide the smoothest possible launch, especially if you’re new to online gaming or the Playtech platform.

Get the Playtech Edge:

  • High-Touch Support: Our dedicated Services team acts as an extension of your team, ensuring your operations, settings, and processes are perfectly optimized for Playtech.
  • Maximize Performance:Benefit from our deep technical expertise to hit the ground running and achieve peak performance from day one.
  • Seamless Go-Live: Eliminate technical headaches and launch with confidence, knowing your platform is primed for success.
  • Game configuration
  • PAM configurations
  • Maintenance and updates
  • Consultation on configuration strategies
  • Assurance processes

Customer Service & Customer Experience

ย 

Our customer support services are delivered by highly skilled teams of industry professionals with leading response times. Our expert customer service teams are there to guide customers through the entire gaming journey. We place our operators and their players at the heart of everything we do and, in doing so, ensure every query and issue is heard and dealt with appropriately.

  • 24/7 experienced teams in multiple languages
  • Continuous process evaluation and improvement
  • Digital transformation
  • Comprehensive service delivery blueprint
  • Robust understanding of AI application in the gaming industry
  • Hyper-personalisation
  • Predictive customer journey mapping
  • Voice of the customer program
  • Proactive service recovery
  • Best-in-class operational structure
  • Data driven operational performance
  • Up-to-date workforce

Customer Onboarding & KYC

ย 

  • Initial set up: delivering the technical solution for your IMS KYC flow in a well optimised manner, providing uplift to onboarding pass rates, as well as the required levels of regulatory compliance.
  • Consultation services: our experts can provide periodic reviews of onboarding pass rates, vulnerabilities and address potential points of further improvement.
  • Continuous Monitoring and Updates: in line with newly emerging regulatory requirements, we execute requested updates to modify the existing KYC flow.
  • Initial set up
  • Consultation services
  • Continuous Monitoring and Updates

Risk Management

ย 

We offer a complete PAM+ setup service for fraud prevention, ongoing transactional monitoring, and anti-money laundering (AML). This service constitutes your most important first line of defence against fraud threats to your online gambling operation.

  • Continuous Monitoring and Updates
  • Consultation Services
  • Regulatory Compliance Guidance

Payments & Reconciliation

ย 

  • Continuous monitoring and reporting on payment method performance, as well as subsequent analysis and suggestions on possible optimisations to improve your deposit approval ratio.
  • Coordination of potential payment method issues between operations and the processor.
  • Reconciliation of transactional records between systems, creating timely representation opportunities that mitigate financial losses.
  • Proactive escalation of technical issues, delivering positive impact on customer experience and first line resolution.
  • Platform payments settings configuration, such as withdraw waiting periods segmentation for different VIP and risk levels, and single transaction amount min/max limits.
  • Continuous monitoring and reporting
  • Coordination
  • Reconciliation
  • Proactive escalation
  • Platform payments settings configuration

Player Engagement

ย 

Our player engagement Services are led by experienced Industry Consultants with significant B2C and B2B experience across a range of operators and jurisdictions, aiming to maximise player value and ensure best practice in internal marketing across these areas (whether advisory or as a fully managed service)

  • Strategy for growing player value, maximising wallet share and effective player engagement
  • player welcome, retention, reactivation, churn prevention, cross sell and conversion processes
  • Creation, optimisation and configuration of bonuses and promotions
  • Management of bonus and loyalty campaigns included (but not limited to) leaderboards, missions, gamification tools and seasonal events
  • Best practice in player communication, using Playtech and other real-time engagement tools
  • Data-driven player segmentation (automated in real-time) customised to specific criteria to meet the strategic goals and tactical objective of the operator
  • Driving operational efficiency in engagement activities and in bonus budget usage

How we work

We place our operators and their players at the heart of everything we do โ€“ ensuring that we understand your operation and drive your success. Objectives and timelines are made clear and agreed at the start of any engagement, with full governance and management reporting throughout.