Our continued investment in improving and enhancing our desktop and mobile iPoker client enables our licensees to deliver the strongest possible player experience. Updates over the last 12 months include a new lobby and home tab, a full overhaul of the software’s Poker tables and a series of new game views.
Our user-friendly Poker client is fully deployed on our industry-leading iPoker network, using the powerful ‘Source Based Rake’ player valuation method. This formula ensures revenue is distributed fairly and allows each network partner to follow a marketing plan for Poker that fits with its overall strategy.
The client features multiple game types and an extensive selection of table stakes and buy-ins. We deliver everything licensees need to launch their own fully branded, customisable poker rooms, hosting multiple languages and currencies.
Combining the marketing power of our operators and the network has allowed for bigger, better, more engaging and more profitable network promotions, managed centrally from start to end, with little overhead for operators. Playtech Poker software has various promotional tools built in, including pre- and after wager bonuses, tournament tickets, inbox messages, table messages, log-in/out pop up, banner space and more.
Monthly network-wide promotions include:
- Tournament Series (Live and Online)
- Mission/Achievement system (Events-Based System)
We continually seek to improve our product, offering iPoker client updates, new game types and new CRM tools to cater for our recreational strategy. We have a rich and comprehensive range of games to choose from including:
Cash Game tables for Texas Hold ’em, Omaha, Omaha High/Low, 6-Plus Hold ’em ranging from 0.01€/0.02€ to 5€/10€
A rich multi-table tournament schedule with attractive guaranteed prize pools covering buy-ins from 0.50€ to 300€
Sit 'N' Go games (SNGs) for most popular game types across all stake levels
- Twister Jackpot SNGs ranging from 0.50€ to 100€ buy-in levels
EBS and Gamification
Our Event-Based System (EBS) is an extremely powerful promotion tool not available on competitor networks, designed to improve player retention and increase the effectiveness of promotional spend. Direct connection to our BI system gives operators the tools they need to create a real-time, personalised experience for our players.
The development of new gamification functionality in iPoker is helping operators add a new dimension to traditional play. Our new hybrid missions allow players who enjoy side game action within the Poker environment to also enjoy the excitement of dedicated casino-themed challenges. Our EBS has been enhanced to receive these casino side game events and process them in a similar way to computing existing Poker events. This is a significant step towards creating a user journey across multiple verticals and ultimately increasing player lifetime value.
The EBS also powers our new loyalty scheme, where players progress through Poker VIP levels based on the completion of a series of missions and can redeem points in an online gift shop.
A fully managed poker service is also available upon request.