Dedicated Licensee Environments

Riga Studio

From concept and development to design and delivery of each dedicated room, we work side-by-side in partnership with our customers to create the best environment possible that delivers the ultimate gaming experience and record-breaking results.

Our new Riga studio, the largest of its kind in the world, is opening new dedicated rooms across 2017. The first two dedicated environments to be opened were for Sky Casino and Coral. Since opening both rooms have recorded record monthly results.

Sky Live Casino

We worked very closely with Sky to create a room that matched its design brief of ‘High Performance matters’ and ‘Man of Action’. To achieve this ultra-modern environment, we created a completely new look and feel for its SkyBet Roulette, custom designed a series of unique Sky tables, re-designed its dealer uniforms to match the brief and created custom layouts and cards as well as significantly enhancing the products Sky wanted to offer its players.

Sky’s main Roulette table, for example, has an integrated digital display around the original cloth design and includes a first-to-market Roulette wheel displaying the revolutions of the ball during each spin, while one of its four Blackjack tables is a dedicated exclusive Unlimited Blackjack product unique to the Sky brand.

Coral Live Casino

Coral wanted its new dedicated live casino environment to appeal to sports based customers, with the look and feel of the room based on its flagship retail outlet in Stratford in London. Playtech has a long-standing relationship with Coral and immediately translated its required brief into a stunning new environment that aligns with its long-term strategy.

The offering features an expansion in Coral’s table offering across Roulette and Blackjack, a new VIP area designed for the use of growing VIP traffic, and a newly designed dealer uniform which has consistently shown a high customers response rate since launch in the first quarter of 2017.

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