Playtech Bingo

Playtech gives players access to the world’s biggest bingo community and largest selection of Omni-channel bingo games.

Our UK bingo network is the largest of its kind, comprised of more than 100 different brands or ‘skins’, and managing more than 100,000 daily players and 20,000 daily concurrent players.


With an internal portfolio of more than 600 slot games, plus more than 300 side-games and scratch cards, and our best-performing slot games mirrored across retail, online and mobile, we deliver maximum selection for licensees and maximum entertainment value for players.

HTML5 Software

Our HTML5 software delivers huge benefits, including a single code base, increased productivity, flexible design and rapid game development and deployment – providing a superior user experience you won’t find anywhere else.

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Bingo Heritage

Playtech has a long and successful history of supplying the world’s biggest bingo and gaming brands with the best-performing software, content, marketing and services, delivering the ultimate bingo experience for our licensees’ players.

Playtech has more than 40% market share in the UK and is by far the largest supplier of its kind in the industry. In addition to organic growth, we have expanded and developed our business through the acquisition of some of the best and most innovative software and content suppliers in the industry, including Virtue Fusion (2010), ECM Systems (2016) and Eyecon (2017).


With the industry’s most comprehensive bingo software, hardware and content solutions, we can cater to the needs of operators and brands of all sizes.

In 2016, bingo in Europe accounted for more than €1.2 billion gross win with casino games estimated at €3.3bn. With the most powerful and innovative Omni-channel technology and the largest market share, we are ideally positioned to continue to grow and deliver outstanding results for our licensees in the coming years.

World’s Largest Bingo Network

More than 100 of the industry’s biggest and best-known operators and brands belong to the Playtech Bingo network including Gala Bingo, Mecca, bet365, Ladbrokes, Coral, William Hill, Sky and Betfair, to name just a few.

Our award-winning IMS platform supports each operation, with data analysis and player segmentation tools enabling the targeting of promotions from the most effective acquisition and retention campaigns.

  • Omni-channel Philosophy

    Bingo is one of our most developed and mature Omni-channel propositions with Playtech platform technology connecting every element of the bingo ecosystem to provide the ultimate experience.

    Using Playtech ONE, our Omni-channel suite of software, we deliver the ultimate, seamless bingo and gaming experience to players regardless of where they are, be it online, on mobile, in a bingo hall or on a gaming machine, using a single wallet and single account to manage, promote and incentivise their player journey – all in real-time.

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Omni-channel Games Philosophy: Rainbow Riches™ Bingo

In-line with our Playtech ONE Omni-channel philosophy we work with major gaming and non-gaming brands to develop iconic titles into products that players can play across any channel and any device using a single wallet and account.

One of our biggest success stories has been Rainbow Riches™ Bingo – the first ever bingo variant of the iconic cross-channel brand, licensed and developed in partnership with Scientific Games. This was one of the first products launched by using our unique dedicated development teams.

We took the UK’s most popular retail slot game, which enjoys huge success in the land-based bingo market, and made it available across all channels including mobile and online bingo.

Our experienced bingo team spent several months perfecting the product, developing innovative features, and paying attention to ensuring the brand’s unique elements and characters remain aligned with the original casino game.

Our development of the game was mobile-led, first across handset and bespoke tablet platforms, followed by desktop client delivery.

Bringing the game to the Playtech Bingo network ensured its loyal community of players were attracted to playing with the brands we support and work with, while we were also able to build and deliver further social elements to the new game that both engaged existing players and attracted a new audience.

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  • Acquisitions Allow for Further Omni-channel Growth

    The end of 2016 and the beginning of 2017 saw two landmark acquisitions for Playtech Bingo, significantly enhancing our Omni-channel bingo offering. ECM Systems is highly regarded within the bingo industry and the company’s extensive range of products is instrumental to the daily operation of retail bingo in the UK and the Republic of Ireland. Its systems provide key facilities for Main Stage Bingo, Cash Bingo, wide area linked gaming operations and front-of-house 11 reporting. A complete customer support facility provides technical and repair services for all current and legacy products.

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