Playtech

Meet any regulatory requirement, in any regulated market

End-to-End player management

Our award-winning IMS platform is at the centre of Playtech Protect, a sophisticated, scalable technology that unifies Playtech products across all channels. IMS offers full visibility of the player lifecycle and end-to-end player management from a single centralised point.

Artificial Intelligence


BetBuddy is the class-leading Responsible Gambling analytics platform. By combining the latest research into problem gambling with the power of machine learning, BetBuddy delivers an end-to-end solution for identifying and managing at-risk gambling behavioural patterns.

Real-time Interactions


Engagement Centre enables proactive interaction and evaluation with your players via personalised, real-time in-game messaging capabilities. Remind players of playing time, encourage breaks, suggest actions, communicating directly at key interaction points.

Onboard your customers, mitigate risk & fraud

Mitigate AML and social responsibility risk via better KYC on-boarding and affordability checks via our IMS platform. IMS offers full visibility of the player lifecycle from a single centralised point. Seamlessly access class-leading specialist tools and services through IMS:

  • TruNarrative - Control player onboarding activity and ongoing risk management, real-time document and biometric verification, registration fraud, anomaly detection, advanced AML tools and more
  • MultiCheck Verification Gateway - Access multiple verification providers in a single request for a robust, cost-effective solution
  • Featurespace - AI driven fraud detection engine using adaptive behavioural analytics
Partner Page

Engage your customers & evaluate effectiveness

  • Engagement Centre provides a full personalisation and player engagement toolset within IMS
  • BetBuddy and IMS integration enables bespoke safer gambling messaging, tailored to individual player risk profiles or player segments
  • Proactively interact with players via personalised, real-time in-game messaging capabilities - remind players of playing time, encourage breaks, suggest actions, communicating directly at key interaction points
  • Automatically evaluate effectiveness via A/B testing
Engagement Centre

Artificial Intelligence applied to protect your customers

  • BetBuddy, our award-winning and industry-leading safer gambling analytics platform, is seamlessly integrated to IMS
  • Sophisticated AI solutions supported by continuous benchmarking and Explainable AI
  • Access in-depth business intelligene on player profiles
  • Work with the most experienced and respected responsible gambling engineers, data scientists and researchers in industry
Research Whitepapers

Customer lifecycle management, scalable for global operations

  • Integrated, compliant and cost effective managed services
  • Streamlined delivery of customer, fraud and risk management services for your gaming operations
  • Access significant expertise in B2C global gambling regulations
Playtech Turnkey Services

Thought leadership, raising standards for industry

Playtech have a dedicated responsible gambling solutions research and development team

Developing innovations in AI, Customer Interactions, Product and Game Design and AML

Benefit from Playtech's deep relationships in global regulated markets to successfully navigate complex regulatory requirements

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