Our award-winning IMS platform is at the centre of Playtech Protect, a sophisticated, scalable technology that unifies Playtech products across all channels. IMS offers full visibility of the player lifecycle and end-to-end player management from a single centralised point.
BetBuddy is the class-leading Responsible Gambling analytics platform. By combining the latest research into problem gambling with the power of machine learning, BetBuddy delivers an end-to-end solution for identifying and managing at-risk gambling behavioural patterns.
Engagement Centre enables proactive interaction and evaluation with your players via personalised, real-time in-game messaging capabilities. Remind players of playing time, encourage breaks, suggest actions, communicating directly at key interaction points.
Mitigate AML and social responsibility risk via better KYC on-boarding and affordability checks via our IMS platform. IMS offers full visibility of the player lifecycle from a single centralised point. Seamlessly access class-leading specialist tools and services through IMS:
TruNarrative - Control player onboarding activity and ongoing risk management, real-time document and biometric verification, registration fraud, anomaly detection, advanced AML tools and more
MultiCheck Verification Gateway - Access multiple verification providers in a single request for a robust, cost-effective solution
Featurespace - AI driven fraud detection engine using adaptive behavioural analytics
Engagement Centre provides a full personalisation and player engagement toolset within IMS
BetBuddy and IMS integration enables bespoke safer gambling messaging, tailored to individual player risk profiles or player segments
Proactively interact with players via personalised, real-time in-game messaging capabilities - remind players of playing time, encourage breaks, suggest actions, communicating directly at key interaction points
Automatically evaluate effectiveness via A/B testing
Thought leadership, raising standards for the industry
Playtech has a dedicated responsible gambling solutions research and development team.
Developing innovations in AI, Customer Interactions, Product and Game Design and AML
Benefit from Playtech's deep relationships in global regulated markets to successfully navigate complex regulatory requirements
Playtech is a market leader in the gambling and financial trading industries. We are the world's largest online gambling software supplier offering cutting-edge, value added solutions to the industry's leading operators.
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