London, 22 December 2020 – Playtech, the world’s leading gambling technology company, today announces the launch of its IMS technology platform with Colombia’s leading operator Wplay across all its products on both retail and online platforms.  

In 2019, Wplay chose Playtech as its strategic technology partner to deliver its omni-channel platform and marketing services across the leading brand’s retail and online operations.  Playtech’s industry leading information management solution (IMS) will deliver a data driven, omni-channel platform for Wplay across all betting and gaming products. 

Playtech’s fully intuitive suite of technology services combined with the strength of the Wplay brand will see the partnership drive the growth of the online market in Colombia. The launch of this platform further strengthens Playtech’s strategic partnership with Wplay and marks another significant step in Playtech’s growth in Latin America.

Shimon Akad, Chief Operating Officer at Playtech, said: “We are extremely proud to work so closely with such a leading operator. Wplay will utilise the leading IMS platform features to drive innovation and growth in the Colombian market. Playtech is highly committed to future success and growth of the LATAM region, and we are seeing strong growth from our partners there and expect to see material growth for years to come”. 

Fernanda Sainz, CMO at Wplay, added: “We are excited to launch our new technology platform with Playtech. Its industry leading software and expertise will help take the Colombian market to the next level. This launch continues to build on our current leadership position in Colombia, helping us consistently deliver the very best user experience in the market”.  

About Wplay is the first online casino and sports betting website in Colombia. Since 2017, and thanks to the joint work with Coljuegos, as a regulatory entity, it has been a participant and founder of the regulation of the legal betting market in Colombia.
Nowadays, it is the leader in all bookmaker processes, that include the entire technological and commercial scenario, necessary to provide Colombians with the excitement of playing and winning as a value proposition.
In addition, it is a strong sponsor of the sport through the most important professional soccer clubs in the country and the Colombian Olympic Committee. These synergies have allowed the brand to grow in the main regions of the national territory.
For its part, it has about 200 direct employees and its main headquarters are in the city of Medellín, Colombia.

About Playtech
Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.

Playtech is the gambling industry's leading technology company, delivering business intelligence-driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data-driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.

Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai. Snaitech operates a B2B2C model as a service provider, allowing franchisees to utilise the Playtech technology stack in the retail environment while operating the leading brand, Snai, directly online as a B2C business.

Playtech's Financials Division, named TradeTech Group, is a technology leader in the CFD and financial trading industry and operates both on a B2B basis and B2C.

Playtech has in total c.6,400 employees across 24 countries.


For further information please contact: 
Playtech plc
James Newman, Director of Corporate Affairs
Headland Consultancy
Tom James, Jack Gault

44 (0)20 3805 4822