World’s largest poker network reverts to stronger single tier
The world’s largest poker network has merged its two-tier system to
form a single, stronger liquidity pool that will significantly increase
licensee revenues, player experience and lead to a revival in B2B poker
The move to revert to a single tier system was taken in consultation
with iPoker licensees following the successful introduction of a new
Player Valuation Formula, or Source-Based Rake (SBR), in February 2015.
The decision to introduce SBR has been widely welcomed by licensees who,
in partnership with Playtech, are actively investing in poker.
In September 2012 iPoker announced that as part of the ongoing
evolution of the network it would split into two tiers in order to
create further incentives to promote the product and drive more
In a further move to generate additional recreational player traffic,
the network introduced a new player valuation model earlier this year.
The SBR formula changes the way in which individual player value is
calculated, basing it on a player’s net contribution to the network
liquidity instead of looking at how much gross rake and fee a player has
This not only ensures that a losing player is now worth more to each
licensee, it also addresses the drain of players’ balances from one
licensee with predominantly losing players to another licensee with
mainly winning players. A portion of the revenue winning players
generate is traced back to the losing player and attributed to him
instead of the winning player.
Joerg Nottebaum, Head of iPoker, Playtech, said: “Since its
introduction in February we’ve been very pleased with the new player
valuation formula. It successfully addresses previous network concerns,
opens the door for licensees to grow their poker revenues and invest in
poker once again.
“The network today is far healthier with licensees focusing on
generating genuine revenues with their own recreational player base
instead of fighting each other on small margins for the biggest winning
“This is good news for our licensees and their players who will enjoy
the benefits of a larger poker liquidity pool and, as a result, a wider
variety and richer choice of poker variants,” Nottebaum added.