Recognition for continued innovation and support of Playtech’s industry-leading products
London: October 20th 2017 – William Hill
and Gala Bingo have won the first two Playtech Awards of 2017 for
marketing excellence and innovation of Playtech’s industry-leading
The Playtech Award scheme is comprised of three seasonal awards;
Spring, Autumn and Winter in addition to an annual award, with all
winners decided by an internal Playtech judging panel.
William Hill won the Spring Playtech Award for its success in
integrating and launching the Playtech Single Wallet across its sports
and casino products and across all channels, enabling players to
experience a single, seamless balance and significantly improving
cross-sell and the overall customer journey.
Its UK TV campaign that promoted Playtech Casino one week after the
launch of its new single wallet resulted in a significant uplift in Net
Gaming Revenues (NGR) and saw active players increase substantially
between February and June this year.
The judging panel recognised William Hill’s achievements due to its
“close collaboration with the Playtech Projects team at a key stage in
development” and its ability to “successfully cross-sell its products
using its new Playtech Single Wallet”. In winning the award, William
Hill will receive the top prize of a luxury pamper day out, courtesy of
A ‘Highly Commended’ award was given to Playtech licensee Veikkaus.
The panel found the operator had worked closely with its Playtech
account and projects teams to create a seamless omni-channel launch for
Playtech’s popular slot game White King. The judges called this “an excellent example of how to succeed within a challenging regulatory framework”.
In September this year, Gala Bingo won this year’s Autumn Playtech
Award for the success of its innovative Cashpot games suite with
enhanced jackpot functionality.
Following in-depth player feedback, Gala worked closely with Playtech
to develop the operator’s Cashpot games portfolio at the end of last
year, which combines popular game engines with an innovative new jackpot
mechanism. Rather than triggering on a reel set criteria, the jackpot
is instead triggered by player stakes over time, meaning that the more
time that passes, the more likely the jackpot will be triggered.
Cashpot Slot, launched in December 2016, was the first game in the series and remains Gala Bingo’s most popular Playtech slot.
The internal Playtech judging panel said Gala’s proven jackpot
retention mechanism “has helped to keep players engaged” and that it has
a continued commitment to “guaranteeing a winning experience everyday”.
As a reward for winning the top prize, Gala Bingo will receive a premium gadget hamper from Playtech.
A ‘Highly Commended’ award was given to Playtech licensees
Boylesports and William Hill for Boylesports’ release of a new casino
front-end that has witnessed exceptional results, and William Hill’s
work with Playtech’s BI team to create an innovative jackpot platform
Ishai Amit, Head of Casino & Poker, William Hill, said: “We’re
delighted to win the Playtech Award. We work closely with the team
there and this year has been pivotal in developing and deploying our
single wallet solution which, thanks to close collaboration and hard
work on both sides, has gone to plan.”
Angus Nisbet, Brand Director, Gala Bingo, said:“Cashpot games
have been a great success and the team at Playtech have contributed a
great deal to this. We have a great relationship and winning the latest
Playtech Award is recognition of everyone’s efforts and achievements in
the last year.”
Shimon Akad, COO, Playtech, said: “This initiative has worked
extremely well with all our licensees eager to take part and showcase
the innovative ways in which they market our industry-leading products.
“We’re delighted that Gala Bingo and William Hill have won this
year’s second and first Playtech Awards. We pride ourselves on creating
and delivering best-performing leading technology and great customer
service, and work closely in partnership with all our licensees to build
the best offering. I’d like to thank them for their continued support,” Akad added.
– Ends –
Playtech is a market leader in the gambling and financial trading
industries. Founded in 1999 and listed on the Main Market of the London
Stock Exchange, Playtech has more than 5,000 employees in 17 countries.
Playtech is the gambling industry’s leading software and services
supplier with more than 140 licensees globally, including many of the
world’s leading regulated online, retail and mobile operators,
land-based casino groups, government sponsored entities such as
lotteries, and new entrants opening operations in newly-regulated
markets. Its business intelligence-driven gambling software offering
includes casino, live casino, bingo, poker and sports betting.
It is the pioneer of Omni-channel gambling which, through Playtech
ONE, offers operators and their customers, a seamless, anytime, anywhere
experience across any product, any channel (online, mobile, retail) and
any device using a single account and single wallet. It provides
marketing expertise, sophisticated CRM solutions and other services for
operators seeking a full turnkey solution.
Playtech’s Financials division operates both on a B2C and B2B basis.
Its B2C focused offering is an established and growing online CFDs
broker, operating the brand markets.com. Its B2B offering includes the
division's proprietary trading platform, CRM and back-office systems, as
well as its liquidity technology platform which provides retail brokers
with multi-asset execution, prime brokerage services, liquidity and
complementary risk management tools.
For further information, contact:
Mor Weizer, Chief Executive Officer
Andrew Smith, Chief Financial Officer
c/o Buchanan Communications
James Newman, Head of Investor Relations
+ 44 (0) 20 7466 5000
+44 (0)1624 645954