London, July 15 2019 – Playtech, the world’s leading gambling technology company has announced the launch of three new and updated Live Casino games, extending one of the industry’s most versatile live offerings with experience-led content.
American Roulette is a new high-end roulette variant, based in Playtech Live’s luxury Grand Royale room, designed to create a truly premium experience. Featuring a double zero roulette wheel, American Roulette has been developed to complement Playtech’s existing range of premium table games, such as Soiree Roulette, with an enhanced UX to match the game’s look and feel. American Roulette also offers an increased margin compared to regular European-style roulette, making it an attractive proposition for licensees.
The popular Hi-Lo has received a full redesign, relaunching as Hi-Lo Club, with a strong focus on improved UX, room design and fast-paced play to appeal to the modern player. The new Hi-Lo room has an ‘80s Miami’ theme with neon detailing, a new ‘table top’ table and a new integrated soundtrack, complemented by new themed dealer uniforms, creating an immersive atmosphere with a distinctive appeal. The game itself is designed to be easy to follow with lively gameplay, making it the ideal introduction to Live Casino.
Finally, Spread-Bet Roulette adds a new twist to traditional roulette play with a unique side bet feature. The game features both a physical wheel and an RNG ‘Spin a Win’ reel, with the combination of the two offering players seven different side bet options with the potential for wins of up to 400x stake. The Green Win rule also has the potential to double all spread bets. While Spread-Bet Roulette features a high-end studio design to fit the game style, players can play from as little as 10p a spin, making roulette more accessible than ever.
Kevin Kilminster, Head of Innovation for Live Casino, Playtech, comments: “The demand for experience-focused gameplay amongst the modern generation of Live Casino players is stronger than ever. Live Casino is part of the entertainment industry as well as the gambling industry – the presentation and atmosphere we can deliver is what makes players choose Live over standard RNG games. With the addition of American Roulette, Hi-Lo Club and Spread-Bet Roulette to our range, we can offer players an even more immersive and exciting entertainment experience”.
American Roulette, Hi-Lo Club and Spread-Bet Roulette are on general release across the Playtech Live Casino network now and are fully integrated with Playtech’s Engagement Centre.
Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.
Playtech is the gambling industry's leading technology company, delivering business intelligence-driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data-driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech’s partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai. Snaitech operates a B2B2C model as a service provider, allowing franchisees to utilise the Playtech technology stack in the retail environment while operating the leading brand, Snai, directly online as a B2C business.
Playtech's Financials Division, named TradeTech Group, is a technology leader in the CFD and financial trading industry and operates both on a B2C and B2B basis.
Playtech has in total c.5,800 employees across 17 countries and is headquartered in the Isle of Man.
For further information please contact:
James Newman, Director of Corporate Affairs
Tom James, Vicky Newark c/o Headland Consultancy
+44 (0)20 3805 4822