RCS launches GazzaBet
Leading Italian daily sports newspaper La Gazzetta dello Sport has launched GazzaBet – an online sports betting portal and mobile
offering developed in partnership with Playtech, the world’s leading
international designer, developer and licensor of software and services
for the online, mobile, TV and land-based gaming industry.
Timed to coincide with the new national and international football
seasons, the sportsbook will offer an easy and secure way to bet on
sports and events selected and approved by Italian regulator AAMS.
In a five-year deal, that includes an option to renew for a further
five years, Playtech will manage the gaming platform and provide RCS
MediaGroup with its innovative online and mobile sports betting and
gaming software, products and marketing services under the brand
GazzaBet sets out to meet the needs of all sports fans and will cover
both Italian and international football, the Champions League and Europa
League, Euro 2016 qualifiers, basketball, volleyball and other major
sporting events, including Formula 1 and classic cycling races such as
the Giro d’Italia.
The launch of GazzaBet marks RCS MediaGroup’s first entry into sports
betting and provides a safe and transparent user experience backed both
by the La Gazzetta dello Sport brand – a hallmark of reliability and
integrity – and the technological expertise offered by Playtech, the
leading provider of innovative multi-channel, turnkey sports and gaming
This also marks Playtech’s first entry into the Italian sports betting
sector with its technology providing a cutting-edge alternative to the
software currently being used in the market.
The online and mobile sportsbook offers a comprehensive range of
advanced features, with a unique offering in the industry that includes
up-to-the-minute sports betting news, detailed statistics and expert
tips provided by a betting content specialist.
The mobile optimised site is designed to provide the best user
experience on the market and caters for a wide range of devices and
GazzaBet is an attractive proposition for fans, with new customer
bonuses and spot promotions for all players – as well as some of the
best odds on the Italian market – making the site the definitive choice
in fixed odds and in-play betting online or on mobile. Customers can use
any of the major payment methods to manage their gaming experience,
while customer service will be available (in Italian only) by phone, web
chat and email.
The decision to launch the site came in part from a recent survey
carried out by research institute Gfk Eurisko that found a strong
interest in online gaming among players and Gazzetta’s readers.
Alessandro Bompieri, General Manager of RCS MediaGroup’s Media
Division, said: “We are extremely pleased to be in a position to offer
such a new service – within a regulated market – to our passionate
readers, many of whom have been waiting for a sophisticated sports
betting website for a long time. We are very proud of our offering and,
as of today, of a portal like GazzaBet that is secure, protected and
advanced thanks to the extraordinary experience of Playtech.”
“GazzaBet is a further step in our pipeline of sports entertainment
digital products and services and follows the successful recent releases
of the Gazzetta Gold app and the new Gazzetta website,” added Bompieri.
Shay Segev, COO of Playtech, said: “This is a landmark deal for
Playtech and cements our position as the leading supplier of sports and
gaming technology and services in regulated markets.”
“We are extremely excited to be partnering with such an iconic sports
news brand and the potential it has to drive market growth for both
parties,” Segev added.