RAY signs multi-year exclusive Playtech deal extension
Finland’s national gaming operator has signed a 20-year online
contract extension with Playtech, the world’s leading multi-channel
gaming software and services supplier – the longest deal in both
Following four highly successful years with Playtech, generating
year-on-year double digit growth and approximately €60 million in gross
gaming revenue in 2014, RAY (Raha-Automaattiyhdistys – Finland’s Slot
Machine Association), has put pen to paper on a significant gaming
software contract extension.
From day one of the initial agreement, Playtech partnered with RAY to
plan and launch Ray.fi offering the Finnish government-owned operator
its entire online gaming portfolio. This included casino and poker
games, a series of localised RAY-branded exclusive games as well as an
innovative, dedicated live casino studio launched in August last year.
In addition, Playtech worked closely with RAY on a responsible gaming
framework specifically designed and adapted in-line with Finnish
regulatory requirements. Playtech also confirmed its commitment to
support RAY in implementing its ‘Mobile First’ strategy, as part of the
organisation’s long-term vision, maintaining its position as the leading
eCommerce website in Finland.
The 20-year agreement includes multi-channel gaming software, content
and support across online, mobile and retail with an automatic renewal
period of four years, and underlines Playtech’s commitment to regulated
Finland’s national gaming operator will continue to enjoy access to
Playtech’s leading-edge exclusive content including locally themed
in-house and premium branded titles from major studios such as Paramount
and Universal, giving the business the strongest and most complete
offering available on the market.
Shay Segev, COO, Playtech, said: “This is a landmark contract for both
companies and we are delighted to have agreed extended terms with such a
valued customer. We have worked together with RAY for four years
defining its online offering and created the region’s biggest success
story. This demonstrates our hugely powerful technology and services
that are able to immediately, and successfully, launch in any newly
regulated and regulating markets.
“We look forward to continuing to work with the RAY team on what we
believe will be a bright and exciting future as well as expanding
Playtech’s reach to other Lotteries and the B2G market,” added Segev.
Timo Kiiskinen, Senior VP Business Operations at RAY, said: “Our four
years with Playtech have performed above and beyond expectations. This
agreement underlines how much we value our relationship and the
industry-leading products we continue to have at our disposal.”