RAY launches Playtech live casino
Finland’s national gaming operator has launched today with Playtech’s
cutting-edge live casino solution located in its own purpose-built
studio within its Espoo headquarters and featuring a new presenter
RAY (Raha-Automaattiyhdistys – Slot Machine Association Finland) has
further extended its existing long-term relationship with Playtech and
launched unlimited Blackjack, Blackjack and Roulette tables. The initial
launch includes Playtech web version with mobile due to follow shortly.
Playtech offers a wide choice of live casino facilities in order to
meet the different cultural needs and requirements of its licensees,
including installing live casino within physical casinos to accommodate
Playtech worked closely with RAY and implemented a purpose-built
environment to accommodate its requirements and the taste of its local
audience. This included a new and innovative look and feel of its live
casino product and the way dealers are presented to RAY’s customers.
Each dealer is referred to as a ‘presenter’, is dressed in informal
clothing and presents from a modern, casual lobby environment with soft
tones and contemporary designer interiors.
“We are thrilled with the new product which is not only the best in
class and the most advanced, but also the most flexible and
comprehensive which allowed us to have purposefully taken a friendlier
and fresher approach to live dealer,” said Timo Kiiskinen, Senior VP
Business Operations at RAY.
“The studio looks fantastic, the technology is the best in the industry
and the presenters are ready to meet our customers who, from extensive
rounds of focus groups, have really taken to the new look we have
adopted”, he added.
Shay Segev, COO, Playtech, said: “RAY are a longstanding Playtech
partner and we’ve thoroughly enjoyed working with them on this project,
particularly the new, innovative approach they have taken to live
“We look forward to working with the team on this and many more exciting ventures.”