London, 27 October 2020 – Playtech, the world’s leading gambling technology company, today announces a five-year extension with one of its key partners, The Rank Group Plc (‘Rank’), to exclusively provide its Bingo platform in addition to games content.
The extended agreement follows a similar extension to Rank’s Casino services agreement with Playtech and a new agreement to launch Playtech’s Poker platform, bringing a number of Rank’s key product verticals to Playtech, supporting the migration onto their own proprietary platform with access to a world-class product line up from Playtech.
The new Bingo deal covers Rank’s long-established Mecca Bingo brand, plus two new brands, Lucky Pants and Kitty Bingo. Playtech will continue to provide dedicated content development for Rank, giving Mecca, Lucky Pants and Kitty Bingo a significant point of differentiation in the market as the digital business continues to go from strength to strength
Angus Nisbet, Director of Digital Bingo at Playtech, comments: “Rank is a much-valued Playtech partner and, following Rank’s launch of Playtech’s Poker platform and content, this latest agreement represents a key milestone in our working relationship. With terms also recently agreed to continue delivering Casino services, we’re proud to be providing the technology and content behind all three of Rank’s core verticals, and look forward to continuing to build on our partnership over the next five years.
“With bespoke content development at the heart of the agreement, we can continue bringing fresh, innovative content to Mecca Bingo players, as well as introducing new and classic content to a whole new audience through the Lucky Pants and Kitty Bingo brands.”
James Boord, CMO at Rank, adds: “We are an entertainment-first brand, so it is imperative that we drive innovation and growth by always exceeding the expectations of our customers. As such, we are delighted to be continuing and extending our long working relationship with Playtech. We continue to build on our market leading position and sustained growth and Playtech has a track record like no other supplier, both as a technology provider and content developer, making them a clear choice as our exclusive long-term Bingo provider.”
About Mecca Bingo
Owned by The Rank Group Plc, Mecca Bingo is one of the largest Bingo and Slots operators in the UK.
Mecca Bingo provides entertainment across its UK wide venues as well as online which includes free to play as well as paid games, plus bingo rooms that raise funds for its charity partner Carers Trust.
Mecca Bingo has a firm commitment to safer gambling with a range of tools and support services to ensure that customers can always ‘keep it fun’. These include deposit limits, reality checks and take a break as well as direct support from the customer care team.
- Grosvenor Casinos – The UK’s largest multi-channel casino operator. 52 casinos in Great Britain; one in Belgium; and a digital offering via grosvenorcasinos.com
- Mecca Bingo – Rank’s multi-channel community-based gaming brand for the British market. 76 bingo clubs in Great Britain and a digital offering via meccabingo.com
- Enracha – Rank’s community-based gaming business for the Spanish market. Ten bingo clubs in Spain and a digital offering via Enracha.es
- YoBingo – A leading online bingo operator in Spain
- Stride – Rank’s newly acquired digital business, Stride, operates a multi-branded strategy, using a combination of its proprietary and non-proprietary licensed software to provide online bingo, casino and slot gaming
Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.
Playtech is the gambling industry's leading technology company, delivering business intelligence-driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data-driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai. Snaitech operates a B2B2C model as a service provider, allowing franchisees to utilise the Playtech technology stack in the retail environment while operating the leading brand, Snai, directly online as a B2C business.
Playtech's Financials Division, named TradeTech Group, is a technology leader in the CFD and financial trading industry and operates both on a B2B and B2C basis.
Playtech has in total c.5,900 employees across 19 countries and is headquartered in the Isle of Man.
For further information please contact:
James Newman, Director of Corporate Affairs
Tom James, Jack Gault c/o Headland Consultancy
+44 (0)20 3805 4822