18 July 2023. Playtech, the world's leading gambling technology company, has announced that it will launch Adventures Beyond Wonderland in the USA for the first time.


An innovative physical studio in New Jersey will be the new home for the Live casino game show, which will be broadcasted 24/7. The game has been a player favourite since its original launch two and half years ago and is still one of the top-performing games of the year thus far.


Adventures Beyond Wonderland is an innovative, first-to-market entertainment-led concept successfully running in other markets, and Playtech Live is taking its distinctive theme and graphics and expanding into the USA. 


Successfully released first in the United Kingdom and around the world, the Live game show is now set to enter the North American market. The game is brought to life by dealers dressed as iconic characters, who take charge of the main game and unique bonus games; 'Wonderspins' and 'Walterspins' in a unique theme park experience for players in a revolving studio and augmented reality with real-time elements allowing interaction with both the game and the hosts.


The augmented reality technology enhances the experience of this unique Live Casino game that offers players an immersive gaming experience set in a whimsical world filled with colourful characters and stunning visuals, which is designed to transport players to a magical realm that offers a range of exciting features, including bonus rounds, to keep players engaged and entertained. Additionally, players can enjoy playing Magic Dice, a separate mini game that takes place in a charming tea party setting.


The popularity of the game shows the industry's successful push to diversify content to tailor to changing consumer demands, as players increasingly favour Live gaming experiences with streaming in real-time adding a layer of authenticity.


As Playtech expands across the USA and globally, the company looks to release an increasingly diversified set of products and services, strengthening its presence across the strategically important region and ensuring players benefit from a unique Live gaming experience.


Edo Haitin, CEO at Playtech Live, said: "We are proud to deliver the first true game show experience in the American market. Live Casino is not just part of the gambling industry, but also part of the entertainment industry – and it's here to stay. In the current gaming landscape, players rightfully expect and deserve cutting-edge, experiential content that provides enjoyable moments of entertainment. Adventures Beyond Wonderland not only meets but surpasses these expectations, delivering an innovative and captivating experience that lives up to all the excitement surrounding it. At Playtech Live, we will continue our role as the provider and partner of choice with the top-notch quality portfolio to support partners when entering new markets. We do not expect the pace of this trend to slow down, we believe it will only accelerate - and we look forward to expanding even further across the US and globally".


Adventures Beyond Wonderland is a testament to Playtech's commitment to innovation in entertainment and creativity. By combining advanced technology with engaging graphics and a unique theme, Playtech has created a timeless game that continues to stand out in the Live Dealer market globally.






About Playtech


Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling industry with over 7,000 employees across 20 countries.


Playtech is the gambling industry's leading technology company delivering business intelligence driven gambling software, services, content and platform technology across the industry's most popular product verticals, including, casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.


Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry's leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. Playtech directly owns and operates Snaitech, the leading sports betting and gaming company in online and retail in Italy. 


For further information please contact: 


Manpreet Dhillon, Head of Corporate Affairs

Mob +44 (0) 7789207685