London, May 25th 2018 – Playtech, the world’s leading omni-channel gaming company, has been awarded the top B2B prize at the second annual Malta iGaming Excellence Awards (MIGEA).
Although only in its second year, MIGEA is already one of the highlights of Europe’s iGaming awards calendar. The event is designed to reward and celebrate the companies and individuals constantly working to innovate and improve standards in the iGaming industry.
The B2B Gaming Excellence Award recognised a series of technological innovations, industry-first features and exclusive content developed by Playtech during the 12-month judging period, including:
· The Gaming Platform as a Service (GPAS) game content development system. GPAS boasts all the tools necessary to build a slot game from scratch, with ‘building blocks’ generated by an accelerated maths creation engine, put together using a simple drag and drop tool.
· The Marketplace service – an intuitive, easy-to-use app-store approach to game discovery and configuration that acts as a ‘shop window’ for licensees, using advanced algorithms to provide a recommendation service.
· Innovative new jackpot formats, with cross-vertical shared jackpot liquidity across the Age of the Gods games suite, and an industry-first automatically re-triggering Daily and Weekly jackpot across the Sporting Legends series.
· The growth of our unrivalled branded content selection following our major 2017 deal to develop DC Entertainment titles in association with Warner Bros., including a world first same-day film and slot release for our Justice League game.
The MIGEA team highlighted the “beautifully executed design” of Playtech’s “compelling to play” games and the company’s “slick and very well-polished” products, stating that “Fortunately for us judges, Playtech made it easy choice... they deserve our accolade.”
Shimon Akad, COO, Playtech, states that, “Continuous innovation is at the heart of Playtech’s long-term growth and development strategy, and is what sets us apart from other B2B suppliers in the industry. Everyone at Playtech is delighted by the recognition from MIGEA of the unique nature of our products, services and wider omni-channel offering.”
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Playtech is a market leader in the gambling and financial trading industries. Founded in 1999 and listed on the Main Market of the London Stock Exchange, Playtech has more than 5,000 employees in 16 countries.
Playtech is the gambling industry’s leading software and services supplier with more than 130 licensees globally, including many of the world’s leading regulated online, retail and mobile operators, land-based casino groups, government sponsored entities such as lotteries, and new entrants opening operations in newly-regulated markets. Its business intelligence-driven gambling software offering includes casino, live casino, bingo, poker and sports betting.
It is the pioneer of omni-channel gambling which, through Playtech ONE, offers operators and their customers, a seamless, anytime, anywhere experience across any product, any channel (online, mobile, retail) and any device using a single account and single wallet. It provides marketing expertise, sophisticated CRM solutions and other services for operators seeking a full turnkey solution.
Playtech’s Financials division operates both on a B2C and B2B basis. Its B2C focused offering is an established and growing online CFDs broker, operating the brand markets.com. Its B2B offering includes the division's proprietary trading platform, CRM and back-office systems, as well as its liquidity technology platform which provides retail brokers with multi-asset execution, prime brokerage services, liquidity and complementary risk management tools.
For further information, contact:
Mor Weizer, Chief Executive Officer
Andrew Smith, Chief Financial Officer
James Newman, Head of Investor Relations
+44 (0)20 3772 2500
+44 (0)1624 645954
Tom James, Jack Gault
c/o Headland Consultancy
|+44 (0)20 3805 4822