London, 01 December 2020 – Playtech, the world’s leading omni-channel gambling company, today announces it has launched its iPoker network, the first regulated poker network in the Swiss market, with the leading operator Swiss Casinos Group.
Swiss Casinos Group, which operates four of Switzerland’s largest land-based casinos, has partnered with Playtech for its industry leading Poker software and iPoker network. Focused on growth in regulated markets worldwide, in line with Playtech’s wider strategy, the iPoker network offers an excellent liquidity pool, backed by premium software and services developed to comply with regulatory requirements in multiple jurisdictions.
The scale and stability of the network allows Playtech to cater to a wide range of partners, regardless of the size of their player base, core business or marketing strategy, thanks to the sophisticated Source-Based Rake player valuation method. With a continued focus on safer gambling, Playtech’s core strategy for Poker is to offer long-term sustainability and innovation for operators and a safe, enjoyable environment for players.
Shimon Akad, Chief Operating Officer at Playtech, said: “We’re proud to partner with leading operator Swiss Casinos. At Playtech, we are continuing to invest in expanding and evolving our software and network to address the future of Online Poker head-on.
“Having invested heavily in our new Poker web client, in addition to our native Poker app and popular downloadable desktop Poker Client, we can offer operators access to an exceptionally flexible platform as well as an ever-growing network. We have migrated major new brands to the iPoker network this year, and we couldn’t be more thrilled to welcome Swiss Casinos. We look forward to a strong and successful partnership with Swiss Casinos.”
Marc Baumann, CEO Swiss Casinos Group, said: “Launching our Online Casino offering in partnership with Playtech over the past twelve months has been incredibly rewarding, and we are excited to be bringing the iPoker.com network to Switzerland for the first time. By working closely with Playtech, we can learn more about our players and create the most effective, tailored experience possible, allowing us to adapt to the market and the changing demands of our audience for many years to come.”
Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.
Playtech is the gambling industry's leading technology company, delivering business intelligence-driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data-driven marketing expertise, single wallet functionality, CRM and safer gambling solutions across one single platform across product verticals and across retail and online.
Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai. Snaitech operates a B2B2C model as a service provider, allowing franchisees to utilise the Playtech technology stack in the retail environment while operating the leading brand, Snai, directly online as a B2C business.
Playtech's Financials Division, named TradeTech Group, is a technology leader in the CFD and financial trading industry and operates both on a B2B and B2C basis.
Playtech has in total c.5,900 employees across 19 countries and is headquartered in the Isle of Man.
For further information please contact:
James Newman, Director of Corporate Affairs
Tom James c/o Headland Consultancy
+44 (0)20 3805 4822