Playtech unveils Rainbow Riches Bingo
Playtech, the world’s leading multi-channel gaming software and
services supplier, today launched Rainbow Riches™ Bingo – the first ever
bingo variant of the iconic cross-channel brand, licensed and developed
in partnership with Scientific Games.
The UK’s most popular retail slot game, which enjoys huge success in
the land-based bingo market, is available today as a mobile and online
bingo variant and launches with a £100,000 promotion in the run up to St
Patrick’s Day on March 17th.
Playtech’s experienced bingo team spent several months perfecting the
product, developing a number of innovative features, and paying
particular attention to ensuring the brand’s unique elements and
characters remain aligned with the original casino game.
Playtech’s development of the game was mobile-led, first across handset
and bespoke tablet platforms, followed by desktop client delivery.
Rainbow Riches™ Bingo includes two new, industry-first, network-based
jackpots ensuring a maximum amount of daily winners. Split between gold,
silver and bronze prize bands along the games’ ‘Rainbow Road’, the
first jackpot is triggered once the correct amount of shamrocks has been
The second jackpot is triggered on an individual basis via the wishing
well bonus. Players select a lucky number and every time their number is
drawn, they collect a gold coin. Once a player fills his or her well a
bonus is awarded.
Gary Keaney, Head of Bingo, Playtech, said: “I'm incredibly proud to
bring such an established brand to the Playtech Bingo network. Rainbow
Riches has an extremely loyal community and we have worked very hard to
build and deliver further social elements to the new game that will both
engage existing players, and also attract a new audience.
“With such an innovative and mobile-focused product, we have kicked off
2015 with a bang and I’m extremely confident we will continue to build
on this throughout the year.”
Jeremy Bowskill, Vice President & Chief Technology Officer –
Interactive, Scientific Games, said: “The Playtech Bingo team have done a
fantastic job with Rainbow Riches Bingo, adding some highly innovative
new features that differentiate the product from our standard
player-popular Rainbow Riches bingo side games as well as remaining true
to the brand’s original and classic gameplay, bonuses and characters.”