London, 27th April 2021 – Playtech, the world’s leading gambling technology company, today announces the launch of its latest dedicated Live Casino studio as part of its exclusive partnership with Sky Betting & Gaming’s (“SBG”) brand, Sky Vegas.
Sky Vegas was launched in 2003 and has subsequently become one of the most well-established and popular online gaming brands in the UK, providing first-class customer experiences in terms of both safer gambling and player protection as well as fun and enjoyment. In celebration of the joint commitment to offer the best Live Casino content in the market, the new flagship Sky Vegas Live Casino has been designed to deliver an exceptional experience for Sky Vegas customers.
The new dedicated studio will be hosted at the state-of-the-art Playtech Live studios in Riga, where it will be afforded the highest level of production and management. The initial launch will see Sky Vegas Live Casino showcase Playtech’s Live Roulette and Live All Bets Blackjack tables, both of which are fully scalable and allow an unlimited number of players to play together simultaneously. In addition, Sky Vegas Live Casino will be the first of its kind to include an exclusive dedicated Spin A Win offering from Playtech Live.
Sam Downey, Gaming Commercial Director at Sky Betting and Gaming, said: “The launch of Sky Vegas’ Live Casino further strengthens the collaboration with our long-term technology partner, Playtech. We are thrilled to be extending our live casino offering across more of our brands with the innovative and entertainment-led products and services that Playtech offer.”
Edo Haitin, CEO at Playtech Live, comments: “We are extremely proud that Sky Betting & Gaming have chosen Playtech as their exclusive Live Casino partner. Playtech Live’s focus on an experience-led offering, both from a gameplay and presentation perspective, is central to what makes us stand out in the industry. When you combine that with the Playtech Live studio production team, you are looking at the best studio experience in the business. The level of detail that has gone into the production of the new Sky Vegas studio is the highest level currently offered by the Live industry today - we are thrilled to be working with the fantastic Sky Vegas team to create the most engaging responsible gambling entertainment experience for their players.”
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About Playtech
Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.
Playtech is the gambling industry's leading technology company, delivering business intelligence-driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data-driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai. Snaitech operates a B2B2C model as a service provider, allowing franchisees to utilise the Playtech technology stack in the retail environment while operating the leading brand, Snai, directly online as a B2C business.
Playtech's Financials Division, Finalto, is a technology leader in the CFD and financial trading industry and operates both on a B2B and B2C basis.
Playtech has in total c.6,400 employees across 24 countries.
For further information please contact:
Playtech plc
Virginia Knox-Walker, Senior PR & Corporate Communications Manager
Headland Consultancy
Tom James c/o Headland Consultancy
+44 (0)20 3805 4822
Playtech is a market leader in the gambling and financial trading industries. We are the world's largest online gambling software supplier offering cutting-edge, value added solutions to the industry's leading operators.
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