London, January 30 2020 – Playtech, the world’s leading gambling technology company, has been named the Casino Platform Provider of the Year at the EGR Nordics Awards 2020, celebrating the most successful and innovative online gaming companies operating in the Nordics region.


At a key point in the growth and regulatory development of markets across the region, the EGR Nordic awards recognise commercial success, game-changing innovation and leading customer service amongst operators and service providers alike.


Playtech beat strong competition to claim the coveted Casino Platform Provider award, recognising the versatility, adaptability and scalability of the company’s IMS player management platform. Built around omni-channel player management via single account and wallet, IMS gives operators the power to optimise marketing spend, maximise cross-sell and drive safer gambling initiatives.


Key developments with and additions to IMS during the judging period include:


  • The launch of the Playtech Engagement Centre, incorporating Player Journey – a journey creation tool designed to guide players towards specific goals and optimise their experience.
  • The full integration of BetBuddy – an industry-leading safer gambling platform built around machine learning, powering real-time, in-game interactions with players.
  • The MultiCheck Verification Gateway service, providing access to multiple verification specialists in a single request.


Shimon Akad, Chief Operating Officer at Playtech, comments: “A year after the full regulation of the Swedish market, the Nordics region continues to offer strong potential for growth and development, so we’re delighted to be recognised by the EGR Nordics Awards panel. IMS is seamlessly configurable to support any regulated market requirements, making it the ideal platform for operators looking to adapt to new regions and expand internationally. With a strong focus on data-driven player engagement and interaction, we’re confident IMS will continue to help our partners grow and thrive within the Nordics and beyond”.


About Playtech

Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.


Playtech is the gambling industry's leading technology company, delivering business intelligence-driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data-driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.


Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai. Snaitech operates a B2B2C model as a service provider, allowing franchisees to utilise the Playtech technology stack in the retail environment while operating the leading brand, Snai, directly online as a B2C business.


Playtech's Financials Division, named TradeTech Group, is a technology leader in the CFD and financial trading industry and operates both on a B2B and B2C basis.


Playtech has in total c.5,900 employees across 18 countries and is headquartered in the Isle of Man.


For further information please contact:

Playtech plc

James Newman, Director of Corporate Affairs


Headland Consultancy

Tom James          c/o Headland Consultancy


+44 (0)20 3805 4822