Playtech Sports launches first Virtual retail product with Coral
Playtech, the world’s leading Omni-channel gaming software and
services supplier, has gone live with its first ‘out of the box’ retail
Virtual Sports product across 100 UK Coral shops with the potential to
deploy it across 1,000 outlets in the next 12 months.
Replicating a real-life football accumulator or acca, the Virtual
Sports Football Accumulator product, that is streamed locally via a
Linux hardware box solution, is comprised of four 90-second matches run
simultaneously every five minutes. This gives players a wide-range of
options in every betting round and allows them to
view a ‘Feature Game’,
while concurrently seeing results appear for the three remaining
The Accumulator product, delivered ahead of schedule and in record
time for an instore installation, is the first Playtech Sports virtual
product to be launched in a retail environment and is unique to the
market for several reasons:
- Presented in HD quality – unmatched on the market today
- Cost effective and highly competitive in-shop hardware solution
- Deployed swiftly and efficiently using Playtech’s locally managed
server solution that results in low impact on operator resources
The over-the-counter product is currently undergoing a three-month
trial in a number of outlets with the roll out reaching 100 shops by the
end of this month. If successful it will be deployed nationwide.
Playtech also plans to distribute the new virtual product nationwide
across the entire Coral shop estate via its satellite broadcast solution
shown on Coral TV– another unrivalled industry offering.
In June Playtech delivered the world’s most realistic virtual sports
product with its new smash hit tennis game live across all platforms,
channels and devices.
Following a year-long process of exhaustive and record-breaking
motion capture initiatives at Warner Bros Studios and 3D design and
modelling work at the Playtech Sports studios, both in the UK, Playtech
virtual tennis is as close to the real game as anyone has ever achieved
with mind-blowing graphics, gameplay and extensive betting
Virtual tennis is available online, in retail, and on mobile and
includes comprehensive lifelike action, pre-match betting markets,
realistic gameplay and incredible attention to detail including dynamic
cloth physics with players’ shirts moving as they stretch to hit a
backhand cross-court winner.
All Playtech Sports’ virtual products are future proof and developed with tournament, matches and leagues in mind.
Elliott Norris, Head of Virtual, Playtech Sports, said: “We’ve been working round the clock on a retail solution and firmly believe we’ve launched the best product on the market.
“Not only does it play extremely well, it looks great and is
extremely simple and cost effective to set up, distribute and deploy,”
Mark Kemp, Gaming Director, Coral, said: “The project was a
delivered swiftly and promptly and we’re delighted with the results.
Playtech’s new virtual sports retail product adds yet another dimension
to the industry leading Omni-channel customer experience we have across