London, 4 March 2021 – Playtech, the world’s leading gambling technology company, today announces a non-exclusive sports wagering alliance with Novomatic Americas, a wholly-owned subsidiary of Europe’s largest VLT supplier NOVOMATIC AG. The agreement builds on the long-term partnership between Playtech and NOVOMATIC, which jointly operates more than 10,000 kiosks worldwide. 

The strategic partnership will see Playtech’s sports wagering kiosk (SSBT) systems delivered through Novomatic ActionBook™, the US market’s most popular sports wagering kiosk. Novomatic ActionBook™, which already supplies DraftKings and Penn National among others, is active in 11 states and 49 different locations across the US. The partnership also sees the parties jointly market Playtech’s Mobile Sportsbook and Player Account Management (PAM) software to prospective customers.

The agreement represents the latest deal since Playtech entered the US market last year, with the company already supplying its services to Bet365 and Entain in New Jersey. Earlier this month, Playtech also signed an agreement with Parx Casino in Michigan, Indiana, New Jersey and Pennsylvania.

Jonathan Doubilet, US Managing Director at Playtech said: “We’re delighted to expand our partnership with Novomatic and provide a complete sports wagering solution across multiple US states. This combined service will deliver a best-in-class experience and is a further example of Playtech’s ability to partner with leading companies and leverage its scale in the rapidly growing US market.”

Rick Meitzler, President and CEO at Novomatic Americas, added: “We are pleased to grow our relationship with Playtech, and look forward to introducing their sports wagering solutions to the Novomatic ActionBook™. We are confident that Playtech’s proven sports betting expertise in a wide range of regulated markets will further cement the Novomatic ActionBook™’s status as the US market’s most popular sports wagering kiosk.”

About Playtech
Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.
Playtech is the gambling industry's leading technology company, delivering business intelligence-driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data-driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.

Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai. Snaitech operates a B2B2C model as a service provider, allowing franchisees to utilise the Playtech technology stack in the retail environment while operating the leading brand, Snai, directly online as a B2C business.

Playtech's Financials Division, Finalto, is a technology leader in the CFD and financial trading industry and operates both on a B2B basis and B2C.

Playtech has in total c.6,400 employees across 24 countries.

About Novomatic Americas

NOVOMATIC Americas Sales was established in 2012 as a strategic step for NOVOMATIC AG. With over 22,000 staff worldwide and headquarters in Gumpoldskirchen Austria, NOVOMATIC AG established Novomatic Americas to bring state-of-the-art gaming entertainment to the North American and Caribbean Markets. Novomatic Americas leverages the design, market research and experience of the Austrian group’s R&D departments to create market-specific products that are tailor-made for the North American and Caribbean jurisdictions.
By leveraging winning technology and proven content, NOVOMATIC Americas benefits from a diverse and advanced portfolio that is pivotal for the Group's activities on the North American continent. 
The NOVOMATIC product range includes land-based gaming products for the Class III and VLT/VGT markets, electronic table games, casino management systems, sports betting technology with a wide range of sophisticated ancillary services. Find out more at

Playtech plc
James Newman, Director of Corporate Affairs
Headland Consultancy
Tom James, Jack Gault

44 (0)20 3805 4822

Novomatic Americas
Kathleen McLaughlin, Vice President of Marketing, North America
+1 702 524 4005