21 March 2023. Playtech, the world’s leading gambling technology company, has today announced a new casino games & live casino product partnership with the innovative new sports betting business, DAZN Bet.


Having launched last year, DAZN Bet is aiming to change sports betting by creating an integrated and fun gambling experience for casual players in partnership with the global media and daily sports destination platform, DAZN.


Under this exclusive multi-jurisdiction partnership, Playtech will specifically provide a range of new casino content for DAZN Bet customers, offering a wide portfolio suite, including Casino RNG games, Table Games and Live Casino Games.


The casino and live casino partnership has already gone live in the UK, with more markets to come this year, including expansions in Spain, Italy, Germany and other global markets.


Shimon Akad, COO, Playtech: At Playtech, we pride ourselves not only on retaining our longstanding industry partnerships but on building new ties and innovating with fresh, new and exciting brands. We are delighted to be working with DAZN Bet, a disruptor on the scene. We look forward to building on this momentum”.


Mark Kemp, CEO of DAZN Bet: “I am delighted to partner with the team at Playtech, adding additional new industry-leading casino games and live casino products to the brand and supporting our mission to create a new fun DAZN Bet sports betting experience.”


Looking ahead, Playtech and DAZN Bet will look to expand into more markets, bringing new and innovative casino and live casino content to an increasingly diversified consumer base.










About Playtech


Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a market leader in the gambling and financial trading industries with c.6,600 employees across 26 countries.


Playtech is the gambling industry's leading technology company delivering business intelligence driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including, casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online. 


Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. Playtech directly owns and operates Snaitech, the leading sports betting and gaming company in online and retail in Italy. 



For further information please contact:   


Headland Consultancy 

Tom James, Felix Zadek-Ewing


+44 (0)20 3805 4822 

 +44 (0) 7818594991




About DAZN Bet


DAZN Bet is a strategic recreational betting business partnership between DAZN Group and Pragmatic Group, a leading platform technology and content provider for the betting and gaming industry. DAZN Bet is currently operating in the UK, Spain and Italy, with more international markets planned. 


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