London, 16 May 2022 – Playtech, the world’s leading gambling technology company announces a new multi-year partnership with Betway, one of the leading global brands in online betting and gaming.
Under this strategic partnership, Betway has already launched Playtech’s award-winning Live Entertainment products across, the UK, Mexico and .com markets, with Casino games to follow in the near future.
With a continued focus on safer gambling, Playtech’s core strategy is to offer long-term sustainability and innovation for operators and a safe, enjoyable environment for players. This agreement is a great example of Playtech’s commitment to bringing great entertainment value to its partners in both new and established markets.
Edo Haitin, CEO of Live Casino at Playtech, said: “Betway’s commitment to the Live Casino vertical demonstrates just how important an entertainment-led experience is becoming for the modern player. Our partnership comes at a time when we are launching more new games with exciting new variants than ever seen before. We’re delighted to be working with a global brand in online betting and gaming like Betway to deliver an exciting, innovative Live offering for their players.”
Shimon Akad, Chief Operating Officer at Playtech said: “Betway is a key strategic partner for Playtech, and a company renowned for delivering an excellent player experience internationally. We are confident that Playtech’s innovative products and services can enhance that experience even further and look forward to a long and fruitful partnership.”
Anthony Werkman, CEO of Betway, added: “We’re proud to be growing our partnership with Playtech, whose Live Entertainment products across a number of markets have already been a hit with our customers. The new games in our agreement will expand upon our existing suite of games to provide new, exciting, and engaging gaming experiences within a safe and secure environment.”
Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a market leader in the gambling and financial trading industries with c.6,600 employees across 26 countries.
Playtech is the gambling industry's leading technology company delivering business intelligence driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including, casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. Playtech directly owns and operates Snaitech, the leading sports betting and gaming company in online and retail in Italy.
Playtech also owns Finalto, a technology leader in the CFD and financial trading industry that operates both on a B2B and B2C basis. Finalto has been classified as a discontinued operation since 31 December 2020.
For further information please contact:
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Betway Group, is a leading global provider of first-class entertainment across sports betting and casino. Since 2006, we have remained at the forefront of the online gaming industry, utilising the very latest technologies to provide innovative and interactive gaming experiences in a secure environment.
Our strategy has always been to focus on organic growth of the business through strong marketing and consumer platforms. We align the Betway brand with suitable sports teams across the globe, making use of sponsorships, television ads and digital spend in a coherent multi-channel approach.
We undertake a long-term view in the markets in which we operate and our investment decisions support this. As a high-growth, innovation-led business we are continuously looking for opportunities to expand our geographical reach, partnerships and brand portfolio.