Playtech signs multi-year branded games deal with Warner Bros. Consumer Products to license DC Comics content
Playtech has signed a
multi-year licensing deal with Warner Bros. Consumer Products, on behalf
of DC Entertainment, to develop four iconic DC Comics branded film and
television properties into leading omni-channel casino games. These
action-packed real-money casino games are set to begin rolling out this
year.
The four titles include the DC Comics 1960’s Batman Classic TV Series, as well as Warner Bros. Pictures’ feature films, Man of Steel (2013), Green Lantern (2011), and Superman I (1978) and Superman II (1980).
All of Playtech’s global content studios have been engaged to work
on, design, develop and deploy games based on these coveted properties
from DC Entertainment and Warner Bros. Consumer Products.
Playtech offers the industry’s most extensive portfolio of
best-performing omni-channel casino content, delivering more than 600 of
the most innovative and exhilarating titles across all channels,
platforms and devices.
As part of the Playtech ONE omni-channel offering, the casino product
allows players to access content anywhere, at any time and on any
device through a single wallet and single account.
Driven by the powerful IMS player management platform and data-driven
business intelligence technology, Playtech casino delivers
industry-leading in-house and premium branded games.
Mor Weizer, CEO, Playtech, said: “Playtech’s best performing
in-house and premium branded casino slot content will be further
strengthened through our partnership with Warner Bros. Consumer Products
and the launch of the DC Comics branded games. Our licensees will
benefit from the best omni-channel gaming content the market has to
offer.
“We look forward to a long and prosperous relationship with
Warner Bros. Consumer Products and are all excited to see the outcome of
the DC Comics-themed games when they are delivered later this year,”
added Weizer.