Playtech Seamlessly Integrates Rapid Fire Sports Service into IMS System
Playtech is delighted to announce the integration of Metric Gaming’s
Rapid Fire Sports service into the IMS back office system, enhancing the
gaming offering for Tier 1 licensee, Coral.
Rapid Fire gives Coral the opportunity to significantly increase the
range of betting options that can be offered to players, with an
innovative and immediate in-play product offered on selected football
matches. Players can place bets on the next event to occur, such as a
throw in, free kick, goal kick or corner kick.
This integration, which allows operators to focus on identifying the
very best opportunities to grow their business and benefit from the
synergy with the Playtech system, showcases the flexibility of
Playtech’s Open Platform.
Combining external components with the IMS’s industry-leading player
management and marketing tools provides licensees with more
opportunities to engage with players, such as the option to wrap
external games with Playtech’s exclusive features including Game
Specific and Free Spin bonuses.
In recent months various leading Playtech licensees have taken the
opportunity to enhance their offering while retaining the IMS as their
main back office system. The incorporation of external components and
business support systems, including game servers and games, external
wallets, campaign systems, and analytic systems, into the IMS – all
combine with Playtech’s single player account, across all products.
Tony Khatskevich, Playtech’s VP Cross Products, said: “This integration
of Rapid Fire with Coral underlines the outstanding flexibility of our
Open Platform and the impact it can have on a licensee’s gaming
offering. It significantly enhances the level of games licensees can
make available to players and underlines the position of Playtech’s IMS
as the industry-leading back office system.”