Playtech Retail begins roll out of Neon across Grosvenor’s 55 UK Casinos
Playtech Retail, the land-based division of the world’s leading
Omni-channel gaming software and services supplier, is to begin
deploying its cutting-edge Neon casino management system across all 55
of Grosvenor’s UK casinos.
The deal follows the recent completion of a Neon roll out across all
43 Genting Casinos in the UK and, once complete, will mean that more
than 90% of UK casinos have selected Playtech Retail to supply its
industry-leading casino management system.
Grosvenor Casinos will use Neon to manage customers and track player
data, guest relations and cash desk operations, and support the group’s
responsible gaming, anti-money-laundering and security activities. The
group will also implement the Neon Analytics business intelligence
platform, including a suite of custom dashboards designed to meet the
specific needs of its venue and head office management teams.
Grosvenor’s Neon system will be the most technically advanced retail
casino system in the world, delivering a browser-based HTML5 user
interface via a Microsoft Azure Cloud platform. Playtech will provide a
comprehensive implementation and management service for the software and
Playtech Retail’s industry-leading Neon platform is a core component
of the Playtech ONE Omni-channel solution which connects retail and
online gaming operations, maximising cross-channel player conversion,
and provides operators with a single customer view of their customers.
Martin Sykes, Managing Director of Playtech subsidiary Intelligent
Gaming Systems, said: “We are proud to partner with the UK’s largest
casino operator and cement our position as the fastest-growing supplier
of systems to retail casinos.
“This project is another example of our unique consultative approach.
We performed an extensive scoping exercise to analyse Grosvenor’s
requirements and worked closely with the group’s operational experts to
identify several opportunities to improve our systems and the casinos’
Richard Playle, Director of Finance, Grosvenor Casinos, said: “We
needed a partner that could match our technical vision and quickly
deliver a solution which supports the needs of a wide range of users
across a geographically and operationally diverse estate.
“We evaluated all leading systems vendors and selected Playtech based
on their industry-leading technical architecture, unrivalled
operational expertise and willingness to customise Neon to drive our
business forward. We are delighted to begin the roll out of the system
across our estate as part of an ongoing programme to modernise our IT
systems to improve availability, enhance our customer service and reduce
The Neon rollout is scheduled to be completed in mid-2016.