London, 9 September 2020 – Playtech, the world’s leading gambling technology company, has relaunched its successful Live Football Roulette game as part of its new sports-themed Let’s Play studio, with a brand-new Goal Side Bet feature.
Originally launched in 2018 as Football Weekend Roulette, the popularity of the table saw its coverage expanded to cover all major football activity, including the Champions League, throughout the week.
The dedicated Let’s Play studio, replacing the previous green screen backdrop, is designed as a permanent, dedicated sports-themed environment, which will play host to a wide range of sport-led content throughout the year. Alongside roulette play, dealers provide live commentary on all matches, streaming news on live major football events worldwide. A touch-controlled video wall will display key moments from games, plus Statscore match statistics, creating an even more immersive experience.
Live Football Roulette now features a new Goal Side Bet feature, giving players roughly a one in seven chance of winning each time they play the feature. When players make a goal bet five neighbouring numbers are selected at random and, if the ball lands on one of these numbers, the player wins, with a minimum multiplier of 3x – and potentially up to 100x. Animated football shirts indicate the neighbour numbers, adding to the visual appeal and sense of anticipation, while an in-game leaderboard tracks and displays the winners on a separate screen.
Edo Haitin, CEO of Playtech Live, comments: “Live Football Roulette has grown from being a promotional table to one of our most popular games throughout the year, so we know players will be very excited by this newly enhanced version. Football is, after all, known as ‘the beautiful game’, so here at Playtech Live we felt it deserved a studio to match! The gameplay has received an important boost too, with the new Goal Side Bet feature offering an engaging, innovative twist, with the enticing prospect of that potential 100x win.
“Of course, what’s still at the heart of Live Football Roulette is the newsfeed, stats and dealer commentary, all of which allow players to keep up with the action on the pitch alongside the excitement of the roulette game. Live Football Roulette has been one of our most successful Sports and Live Casino crossovers, offering compelling content for Sports bettors and a highly effective cross-sell tool for operators. The specially designed Let’s Play studio also creates a wide range of possibilities to deliver seasonal and bespoke content across a variety of Sports, based on operator and market demands.”
Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.
Playtech is the gambling industry's leading technology company, delivering business intelligence-driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data-driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai. Snaitech operates a B2B2C model as a service provider, allowing franchisees to utilise the Playtech technology stack in the retail environment while operating the leading brand, Snai, directly online as a B2C business.
Playtech's Financials Division, named TradeTech Group, is a technology leader in the CFD and financial trading industry and operates both on a B2B and B2C basis.
Playtech has in total c.5,900 employees across 19 countries and is headquartered in the Isle of Man.
For further information please contact:
James Newman, Director of Corporate affairs
Tom James c/o Headland Consultancy
+44 (0)20 3805 4822