04 September 2023, Playtech, the global leader in online gaming, is proud to present an exclusive e-book focusing on the thriving Latin American gambling industry. This insightful publication explores public concerns, interests, and provides expert insights into responsible gaming practices within the region.
The Responsible Gambling Report underscores Playtech's commitment to fostering a safe and fair gambling environment while driving industry standards globally. The latest version of this study incorporates essential updates and unveils key findings derived from a comprehensive survey conducted among 2,500 individuals throughout Latin America. Invaluable perspectives from Argentinians, Brazilians, Chileans, and Colombians have culminated in an in-depth analysis of the Latin American market, revealing unprecedented insights that have never been published before.
Playtech sheds light on valuable consumer insights that underscore their strong desire for a safer gaming environment. The findings indicate a public demand for enhanced regulatory guidelines, aimed at ensuring responsible and secure online gambling experiences. This increasing call for stricter regulations reflects the heightened awareness and significance placed by players in Latin America on player protection, fair play, and responsible gaming practices. Playtech is attentive to these concerns and remains dedicated to propelling the industry forward by collaborating closely with regulators, industry stakeholders, and operators to establish robust frameworks that prioritise the safety and well-being of players in the online gaming landscape.
Our commitment is demonstrated through Playtech Protect, a comprehensive platform that integrates Playtech's responsible gambling and regulatory compliance solutions, services, and thought leadership and includes technologies such as BetBuddy, an advanced Artificial Intelligence (AI) powered tool that analyses players' behaviour to effectively identify those who might experience harm and need to be safeguarded. At Playtech, we offer tools to enhance player protection measures that are critical for instilling confidence and trust. We recognise that the promotion of responsible business practices necessitates a collaborative partnership with industry peers and governmental entities as we work towards our shared goal of fostering a secure and compliant industry.
Mor Weizer, Playtech CEO, says, "As the Latin American sports betting market experiences remarkable growth, it is crucial for our industry to seize this opportunity while prioritising player safety and security. By harnessing cutting-edge technologies, we can create a secure environment that meets the evolving needs of our customers. At Playtech, we are committed to guiding markets in regulatory matters, pioneering innovative player protection technologies, and collaborating with industry peers. Our tireless efforts are driven by the invaluable insights gathered from our comprehensive study, enabling us to continuously enhance our tools and solutions based on the preferences expressed by individuals surveyed. Together, we are shaping the future of online gambling, fostering responsible gaming practices, and delivering an exceptional experience for players throughout Latin America."
Charmaine Hogan, Head of Regulatory Affairs at Playtech says, “Highlighting the importance of transparency in online betting is crucial for the well-being of both users and service providers, as it cultivates a sense of security within the digital environment. Government participation plays a vital role in achieving this objective, as indicated by the insights from our report. Since it was first released in 2022, this report has been updated in response to the growing potential for market expansion and the increasing need to advocate for improved conditions in the industry. We are responsible for approaching this opportunity with diligence and promoting regulatory measures that ensure a safe and responsible betting experience for all."
The Responsible Gambling Report is available for complimentary access through the following link.
Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling industry with over 7,000 employees across 20 countries.
Playtech is the gambling industry's leading technology company delivering business intelligence driven gambling software, services, content and platform technology across the industry's most popular product verticals, including, casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry's leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. Playtech directly owns and operates Snaitech, the leading sports betting and gaming company in online and retail in Italy.
For further information please contact:
Manpreet Dhillon, Head of Corporate Affairs
Mob +44 (0) 7789207685