Playtech Powers Leading Sportsbook Operator Coral
Playtech, the international designer, developer and licensor of
software and services for the online, mobile, TV and land-based gaming
industry, is proud to announce that Gala Coral Group has re-launched its
renowned sports-betting website Coral.co.uk on Playtech’s platform.
Following last year’s agreement to employ Playtech as their exclusive
platform provider, Gala Coral moved its two major brands, Gala Casino
and Gala Bingo, to the Company’s software and has recently concluded the
migration with Coral. The newly launched website includes all of
Playtech’s products, such as Casino, Bingo, and Poker and uses GTS to
aggregate third party content. Playtech subsidiary Mobenga, the leading
mobile sportsbook in the industry, is delivering the mobile offering.
Gala Coral is also utilising Playtech’s IMS as their sole central
management system and the Portal to control the user interface and
communication with players in real time. As a result, Gala Coral is able
to customise and personalise content and bonus offerings according to
players’ preferences across the entire product suite. Players enjoy a
one-wallet solution, making it easier for Gala Coral to maximise
cross-selling opportunities between products and channels.
Shay Segev, Playtech COO, said, “It is with great pleasure that we
conclude our successful effort to support Gala Coral Group on all
product verticals and in all channels. Their distinguished brands
further strengthen our position as the leading software provider in the
industry, and this partnership has been a strong indication of
businesses’ growing desire to centralise their products, services, and
operations under one platform to increase brand loyalty. Playtech’s
Portal and IMS along with our award winning products provide the unique
functionality indispensable to operators who are looking for that one
stop shop. I am confident Coral will leverage the synergies between the
IMS as the central management system, Videobet as the technology
provider for land-based gaming machines and Geneity as the sports
betting platform in Coral betting shops.”
Carl Leaver, Gala Coral Group CEO, said, “We are very pleased to have
completed our migration to Playtech’s platform and products. Having a
single wallet will enable us to be more effective at growing our
customers’ loyalty and increasing cross-sell. Additionally, with this
modern, flexible technology, we will be able to continue developing our
offering in line with our customers’ needs in a dynamic, low cost way.”